2 Tips To Help Grow Your Business in 2022!

rivergate marketing

Georgia Whalen, president of Rivergate Marketing, shares her take on marketing advice from Rivergate Marketing’s favorite economists – Alan and Brian Beaulieu of ITR Economics. The old proverb ‘make hay while the sun shines’ applies to the urgency system integrators (SIs) and industrial automation suppliers need to place on strategic marketing to grow their businesses […]

12 Tips on Best Practices for Virtual Meetings

Rivergate Marketing 12 Tips for Virtual Meetings

Recently, a friend and colleague of mine, Don Roberts, Principal at Exotek LLC, reached out to me and his question sparked my interest in sharing this blog post with our System Integrator community. Don and the cofounders at Exotek work with system integrator (SI) business owners and leaders to help develop strategies to achieve business […]

Upping Your Game to Meet Your Business Goals by Creating Cornerstone Content

SEO cornerstone content graphic in a laptop screen with Rivergate marketing logo

First things first, two clarifications for our readers: While this article is using the term cornerstone content, there are many other terms used that represent essentially the same thing. Those terms include pillar content, hub pages, flagship content, etc. Rivergate Marketing serves industrial automation companies, typically control system integrators, automation suppliers, and OEMs, therefore our […]

4 Tips to Develop Public Relations (PR) Strategy

Rivergate-Marketing-developing-PR-strategy

Public relations is strategically creating and managing a favorable public image by curating content and relationships.  Successful PR can be a critical component to achieving and maintaining corporate growth, and below we share our four top strategies for developing and distributing content that will delight and engage your audience. At Rivergate Marketing, we focus on […]

Alan Beaulieu, Top Economist, Delivers Good News on US Manufacturing

Alan Beaulieu CSIA 2017

The 2017 CSIA Executive Conference last week did not disappoint, as CSIA fan favorite Alan Beaulieu, principal at ITR Economics, was the first speaker on the agenda. Beaulieu is known as one of the country’s most informed economists. For years, CSIA conference attendees have relied on Beaulieu’s pristine track record for accurate economic intelligence and actionable suggestions […]

Customer Insights to Drive Your Company’s Content Strategy

Content Marketing Customer Insights

Content, content, content…. Yes, you basically have to be living under a rock if you have not heard this time and time again. At its core, every successful marketing and PR plan hinges on quality content creation and strategic implementation. It is essential that your company develop a custom content strategy that’s as unique as […]

Top Economist Gives Marketing Advice to Control Systems Integrators

Alan Beaulieu marketing economic advice

While at the CSIA Executive Conference last week, all attendees had the opportunity to attend a presentation by Alan Beaulieu, principal at ITR Economics, an economic consulting firm. He is considered one of the country’s most informed economists. Alan’s session has been fan favorite for CSIA members for many years. Being the first time I have […]

Fake it till you become it: Quote of the week

Rivergate Quote of the Week Fake It Til You Become It

This quote came to me in a roundabout way today, but I knew immediately that I had to share it! While working out this morning I listened, as I usually do, to a podcast. I love listening to and learning from various podcasts while I exercise on genres ranging from nutrition, to inspirational and motivational, […]