The Power of the Press Release
So your company has just gone through an exciting change – maybe a new project, new hires, an event, or a product/service update. Perhaps you are considering broadcasting this change via a press release to engage your followers and a broader audience. Here’s everything you need to know: Why Your Company Should Leverage Modern Press […]
Building Trust: The Foundation for Successful Marketing
In today’s digitized world, trust remains the cornerstone of effective marketing. With the advent of new technologies, shifting consumer behaviors, and the rise of social media influencers, the concept of trust has evolved, but its significance has not diminished. The contemporary marketplace is saturated with a plethora of choices, and consumers are more informed than […]
The Power of Dynamic Content: Is Your Company Riding the Wave?
“Instead of one-way interruption, web marketing is about delivering useful content at precisely the right moment when a buyer needs it.” ~ David Meerman Scott, Author, The New Rules of Marketing and PR In the ever-evolving digital landscape, dynamic content remains at the heart of any potent marketing strategy, and gone are the days when […]
2 Tips To Help Grow Your Business in 2022!
Georgia Whalen, president of Rivergate Marketing, shares her take on marketing advice from Rivergate Marketing’s favorite economists – Alan and Brian Beaulieu of ITR Economics. The old proverb ‘make hay while the sun shines’ applies to the urgency system integrators (SIs) and industrial automation suppliers need to place on strategic marketing to grow their businesses […]
12 Tips on Best Practices for Virtual Meetings
Recently, a friend and colleague of mine, Don Roberts, Principal at Exotek LLC, reached out to me and his question sparked my interest in sharing this blog post with our System Integrator community. Don and the cofounders at Exotek work with system integrator (SI) business owners and leaders to help develop strategies to achieve business […]
Upping Your Game to Meet Your Business Goals by Creating Cornerstone Content
First things first, two clarifications for our readers: While this article is using the term cornerstone content, there are many other terms used that represent essentially the same thing. Those terms include pillar content, hub pages, flagship content, etc. Rivergate Marketing serves industrial automation companies, typically control system integrators, automation suppliers, and OEMs, therefore our […]
4 Tips to Develop Public Relations (PR) Strategy
Public relations is strategically creating and managing a favorable public image by curating content and relationships. Successful PR can be a critical component to achieving and maintaining corporate growth, and below we share our four top strategies for developing and distributing content that will delight and engage your audience. At Rivergate Marketing, we focus on […]
Our Industry Grieves the Loss of a Legend and Mentor – Dick Morley, the Father of the PLC
Sadly, the world lost a legend in his own time last Tuesday evening with the passing of Dick Morley. Dick was best known as the inventor or ‘father’ of the Programmable Logic Controller (PLC), but he was also known to many in our community as a mentor. I was lucky enough to have met Dick […]
Alan Beaulieu, Top Economist, Delivers Good News on US Manufacturing
The 2017 CSIA Executive Conference last week did not disappoint, as CSIA fan favorite Alan Beaulieu, principal at ITR Economics, was the first speaker on the agenda. Beaulieu is known as one of the country’s most informed economists. For years, CSIA conference attendees have relied on Beaulieu’s pristine track record for accurate economic intelligence and actionable suggestions […]
Disrupt, or be Disrupted – No Doubt, It’s an Exciting Time for Manufacturing in America
If you were lucky enough to attend The Summit at Manufacturing in America earlier this month, you walked away excited and inspired about the future of manufacturing in America. The 8th annual event hosted by Electro-Matic Products and Siemens in the manufacturing hub of Detroit did not disappoint. Having worked for many years with Siemens […]