2 Tips To Help Grow Your Business in 2022!
Georgia Whalen, president of Rivergate Marketing, shares her take on marketing advice from Rivergate Marketing’s favorite economists – Alan and Brian Beaulieu of ITR Economics. The old proverb ‘make hay while the sun shines’ applies to the urgency system integrators (SIs) and industrial automation suppliers need to place on strategic marketing to grow their businesses […]
12 Tips on Best Practices for Virtual Meetings
Recently, a friend and colleague of mine, Don Roberts, Principal at Exotek LLC, reached out to me and his question sparked my interest in sharing this blog post with our System Integrator community. Don and the cofounders at Exotek work with system integrator (SI) business owners and leaders to help develop strategies to achieve business […]
Upping Your Game to Meet Your Business Goals by Creating Cornerstone Content
First things first, two clarifications for our readers: While this article is using the term cornerstone content, there are many other terms used that represent essentially the same thing. Those terms include pillar content, hub pages, flagship content, etc. Rivergate Marketing serves industrial automation companies, typically control system integrators, automation suppliers, and OEMs, therefore our […]
4 Tips to Develop Public Relations (PR) Strategy
Public relations is strategically creating and managing a favorable public image by curating content and relationships. Successful PR can be a critical component to achieving and maintaining corporate growth, and below we share our four top strategies for developing and distributing content that will delight and engage your audience. At Rivergate Marketing, we focus on […]
Our Industry Grieves the Loss of a Legend and Mentor – Dick Morley, the Father of the PLC
Sadly, the world lost a legend in his own time last Tuesday evening with the passing of Dick Morley. Dick was best known as the inventor or ‘father’ of the Programmable Logic Controller (PLC), but he was also known to many in our community as a mentor. I was lucky enough to have met Dick […]
Alan Beaulieu, Top Economist, Delivers Good News on US Manufacturing
The 2017 CSIA Executive Conference last week did not disappoint, as CSIA fan favorite Alan Beaulieu, principal at ITR Economics, was the first speaker on the agenda. Beaulieu is known as one of the country’s most informed economists. For years, CSIA conference attendees have relied on Beaulieu’s pristine track record for accurate economic intelligence and actionable suggestions […]
Disrupt, or be Disrupted – No Doubt, It’s an Exciting Time for Manufacturing in America
If you were lucky enough to attend The Summit at Manufacturing in America earlier this month, you walked away excited and inspired about the future of manufacturing in America. The 8th annual event hosted by Electro-Matic Products and Siemens in the manufacturing hub of Detroit did not disappoint. Having worked for many years with Siemens […]
Customer Insights to Drive Your Company’s Content Strategy
Content, content, content…. Yes, you basically have to be living under a rock if you have not heard this time and time again. At its core, every successful marketing and PR plan hinges on quality content creation and strategic implementation. It is essential that your company develop a custom content strategy that’s as unique as […]
Top Economist Gives Marketing Advice to Control Systems Integrators
While at the CSIA Executive Conference last week, all attendees had the opportunity to attend a presentation by Alan Beaulieu, principal at ITR Economics, an economic consulting firm. He is considered one of the country’s most informed economists. Alan’s session has been fan favorite for CSIA members for many years. Being the first time I have […]
Fake it till you become it: Quote of the week
This quote came to me in a roundabout way today, but I knew immediately that I had to share it! While working out this morning I listened, as I usually do, to a podcast. I love listening to and learning from various podcasts while I exercise on genres ranging from nutrition, to inspirational and motivational, […]