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4 Reasons Your Business Needs Social Media

Rivergate Marketing Business Social Media

This blog was featured in our third episode of the Rivergate Marketing podcast. You can listen below!

Using social media for your business is no longer optional. It allows you to appeal to current and potential customers and develop relationships in a way like never before and is crucial to your company’s success. 

Initially, social networking was perceived to be a fad. Today, it is the primary source of news, personal interaction between friends, coworkers, and family, and a powerful tool for businesses to interact with their customers. According to Statista, more than 3.6 billion individuals used social media in 2020, and this figure is expected to rise to about 4.41 billion by 2025. To put that in perspective, there are currently about 7.9 billion people on Earth, and nearly half of them are using social media; chances are that the audience you want to reach is here.

Social media is a must-have for connecting with customers, getting critical data, and growing your business. Daily interactions with relevant customers should be at the heart of a company’s social media strategy. If you don’t have an established internet presence and social media strategy, your company could miss significant growth opportunities.

Below are several reasons why your B2B company requires social media:

  • Brand Awareness

A report by Sprout Social reveals that 70% of marketers say their biggest goal for social media is to increase brand awareness. Social media is a marketing platform with many individuals in one area, so you are able to reach a much larger audience. However, no matter how large, this audience can be as specific as you intend. Whether you’re using influencers, referrals, hashtags, key words, or simply providing good content, social media has proven to be a vital part of building brand recognition. There is no other platform where your brand can maintain customer relationships while bringing in new leads as effectively and quickly. Many people learn about new brands because a friend mentioned them on social media or an ad was triggered by search keywords. Social media marketing is crucial to brand awareness and recognition and should always be the intention of your marketing efforts.


  • Make Your Company More Personable

One of the most significant benefits of social networking is making genuine human connections. You can show how you live up to your brand values, how well your product performs in the real world, and how you prioritize your employees’ and customer requirements within just a few social media posts. Authenticity builds trust. As a result of this trust, marketing receptivity increases, generating new business. Social media is one of the most prominent ways to turn your business into an active participant in your industry.


  • Increase Website Traffic

Posts and advertisements on social media are productive ways to drive traffic to your website or blog. Sharing new material from your blog or website to your social media networks is a great way to gain viewers when you publish a new post. Because most search engines combine social signals into their results, the information you publish on your social pages can also help your website’s search engine rating and drive targeted traffic. This increases your online visibility because your social profiles display in search results, sometimes even superseding your official website if they rank better.


  • Promote Related Content

Promoting your material on social media is an excellent method to get your content to new people, demonstrating your knowledge and expanding your audience. Social networks will become more significant for product search as well as e-commerce as the number of people who use social media continues to rise and social sales techniques continue to improve. The time is now to align your social marketing efforts with sales goals. Make sure to have a content marketing strategy in place to get the most out of social media for your company. Need more evidence on how content marketing supports successful business growth? Read our recent blog post!


By now, you’re probably aware that everyone conducts their research using the internet. Your ideal clients are included (and your future employees). Your company needs a marketing partner that will strategically share your products and services with strategy backed by substantial research and experience, while also being familiar with your audience and industry. At Rivergate Marketing, we’ll help you tell your narrative and establish a connection with your audience. 

Contact us to discuss your social media marketing initiatives or schedule a complimentary evaluation of your digital footprint.

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