Client Wins - Proven Expertise
"At Rivergate Marketing, we pride ourselves in the phenomenal traffic, business development, leads, and sales that we bring to our clients. "
Georgia Whalen
Founder of Rivergate Marketing
Achievements & Successes
At Rivergate Marketing we provide strategy and assistance with all aspects of digital marketing, as well as delivering the final results. Over the years, we have had continued success with our clients creating many “wins”.
Read below about key wins we have achieved with our clients, together with details on just how we accomplished these goals.
Expanding Horizons: Industry Breakthrough
- Rivergate Marketing recommended a strategic initiative to explore potential fitting leads, resulting in an exceptional outcome. By reconnecting with their distributors, our client was able to tap into a new industry and unlock significant opportunities for growth. Through diligent efforts and effective communication, our client received a lead that aligned perfectly with their expansion goals. This unique opportunity proved to be incredibly fruitful, generating substantial income during a slower season and providing significant support to their business.
- This project not only reinforced our client's presence in a new industry but also demonstrated the significance of our collaborative approach. By leveraging existing networks and fostering strong relationships, we were able to uncover new business prospects and create value for our client.
Celebrating a Remarkable Milestone
- Through our collaborative efforts, our client has achieved a remarkable feat by winning an esteemed industry award. Their exceptional accomplishments have been featured in reputable publications and websites, amplifying their credibility and visibility within their industry. This recognition highlights their commitment to excellence and positions them as a notable player in their field.
- This recognition highlights their commitment to excellence and positions them as a notable player in their field. Furthermore, we are thrilled to announce that our client has been exclusively invited to a prestigious industry event, providing unparalleled networking opportunities and industry-wide acknowledgment.
From a YouTube Video to a Two Machine RFQ in One Week
- A system integrator produced a video on a recently completed robotic cell in harsh environmental conditions. A certified integrator with FANUC, the video was featured on FANUC’s social media accounts for one of the weekly “FANUC Friday” promotions. One week later, a contact us form arrived with a request for proposal for two similar machines.
- Inbound leads are less costly than disruptive outbound sales and marketing activities. The integrator’s video was featured thanks in part to the integrator’s good relationship / partnership with the OEM.
Article’s Excellence Earns Author Coveted Webcast Appearance
- Rivergate Marketing authored an article for Control Engineering Magazine on behalf of a client’s engineer, giving them the byline. The client received an email saying “your article was among the best submitted for the month and I would like you to represent your company in an upcoming webcast using material from the article.”
- Rivergate Marketing did all the heavy lifting - interviewing the engineer, writing the article, taking it through the review process and submitting it to Control Engineering.
Multi-Faceted Campaign Yields Interest in New Service Offering
- When a client added a new service to their repertoire, Rivergate Marketing created a detailed, educational landing page highlighting the new offerings, as well as launching a campaign featuring content focused on specific relevant keywords to direct traffic back to that landing page. The campaign collateral included an employee spotlight, technical article, content focused newsletter, social media posts and more, which ultimately drove traffic to the client’s website, and resulted in a closed deal.
- “I never thought I would see the day that I would get a call from a Google search and I just got one today which turned into a job. I never would have gotten that call if it wasn’t for Rivergate Marketing.” - CEO
Customer Interview Success Identifies Capabilities of Interest
- During a customer interview on behalf of a systems integrator client, Rivergate Marketing uncovered two services that the customer was currently looking for additional support with. They were unaware that the systems integrator offered either of those services and were interested to discuss more
- The systems integrator was unaware that their customer was looking into additional support in those areas. Not only did the customer interview uncover the potential for expanded services but also highlighted a focus for future marketing content.
Press Release Results in Product Spotlight in Multiple Journals
- Rivergate Marketing authored a new product press release for a system integrator and within 24 hours, four journalists reached out for more information with at least one featuring the new product in their publication.
- Rivergate’s small business platform allows the creation of journalist lists customized for each client’s industry, geographic region, partnerships and technology expertise. For the system integrator, sending the release to this hyper-targeted list put the new product information in front of journalists working in specific niche publications paid off well and brought valuable traffic to the new product.
Cornerstone Content Marketing Pays Off on a Cold Google Search!
- Rivergate Marketing authored a long-form web page, called cornerstone content or pillar page, on a technical topic for a system integrator. At 2000 words, the article was rich with educational content and heavily linked to supporting articles, case studies, videos, white papers, and more.
- Just six months after publishing the page, a tracked organic search lead came in through the contact page showing the lead had spent time on the pillar page before submitting the form. The lead had found the integrator through a Google search on the technology terms used in the page. The lead had an urgent need for a very, multi-year project and the deal closed in just 5 ½ months, almost unheard of for a complex sale of this magnitude.
Rivergate Client Raves About Digital Marketing Success at a Prominent Industry Business Forum
- A longtime client of Rivergate Marketing attended a leading industry forum for business executives, sharing the accolades they received. “What Rivergate is doing with our digital marketing is working and everyone in the room was envious of our digital footprint. Our company is all over social media and people are seeing our content everywhere. It's paying off!”
- There are a variety of ways to measure success in digital marketing. Some clients are very focused on their marketing efforts yielding actionable leads, while others cite hiring and branding initiatives as being most important. This longtime system integrator client has found success on all fronts with their digital marketing, from large projects coming in through organic search to company recognition to fielding better hiring candidates, and more.
What big "win" is your organization looking for? Contact us now and let us know what your next goal is!
- Rivergate Marketing stands ready to take your marketing to the next level!
“We approached Rivergate Marketing to develop our annual report because of their experience in the industrial automation industry. We knew they had the expertise to make our technical business understandable to a larger audience. We are very happy with how the annual report turned out, and we received many positive comments from our Board. We look forward to working with Rivergate Marketing on future projects.”
“Overall, we gained great insight into how our clients perceive us from the client interviews Rivergate Marketing conducted, which has better allowed us to expand within those organizations. We also gained valuable insight into what mattered for them. Sure, many of us came from the client side and think we know what that is, but sometimes it’s nice to get a refresher and a reality check. I believe the interviews helped us to infiltrate new clients, especially since we had to work in a completely remote environment during the pandemic. Rivergate Marketing has certainly helped us, and for that I am grateful!”
“As a longtime client of Rivergate Marketing, we are very happy with the company’s expanded graphic design services. It is impressive that I can simply give Lauren bullet points and she creatively turns them into selling points with her graphic design skills. We have taken advantage of Lauren’s design skills to both polish our existing marketing materials as well as create new pieces and we are very happy with the results. I like working with Lauren because she collaborates well, flushing out our basic ideas into finished pieces in which she has actively incorporated our feedback and requests for changes throughout the design process.”
“Working with Rivergate Marketing has really felt like having our own in-house marketing and PR team. Rivergate Marketing’s team is a valuable extension of our team and we have successfully relied on their expertise to tell our story and build our brand for the past seven years. I would highly recommend that any company in the engineering, law enforcement or technology industries partner with Rivergate Marketing.”
“As the National Industrial Partner Manager at Siemens Industry, Inc., I have the opportunity to stay abreast of many company’s marketing campaigns. Standing out from the pack has been and continues to be Patti Engineering. Their marketing message, which has been developed and executed upon by their partner Rivergate Marketing, has resonated with a tough to reach audience, by combining technical success stories and human interest topics. Their consistent touch-points and messaging throughout the years has deepened their relationship from an engineering level to a business management level with their customers, their suppliers and their peers. My experience working with the company and Georgia Whalen of Rivergate Marketing directly has always been a pleasure and also a learning experience. The Rivergate team really knows what it takes to lead successful marketing and PR efforts in this industry.”
“The fabulous work Rivergate Marketing’s team provided to show our great company culture through human interest articles and social posts about our employees and fun company events, certainly helped us with meeting our hiring goals. It’s been critical to our fast growth.”
“The pillar page was a new concept to us, and we were a bit skeptical. It seemed like an awful lot of text. But we trusted Rivergate, and they patiently educated us on the value of the pillar page (as they do with many marketing strategies) so we went forward with it. We are very pleased with the amount of traffic we’ve been getting and our keyword ranking. Our controls team sees a steady stream of work and we’re now hiring to keep up with the demand.”
"System Integrators (SIs) are experts deploying automation projects for their industrial clients. An area where they often require help is on the marketing front promoting their business to prospective clients and employees. As a Partner members of CSIA Rivergate Marketing has not only helped SI clients but also the wider CSIA membership through their leadership role in the CSIA Marketing Committee, through presentations and panel discussions at our annual CSIA Executive Conference and through enlightening webinars. Having been close to the realities of the SI companies has allowed them to provide highly relevant advice."
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