“Instead of one-way interruption, web marketing is about delivering useful content at precisely the right moment when a buyer needs it.”
~ David Meerman Scott, Author, The New Rules of Marketing and PR
In today’s fast paced digital world, content development is core to any successful marketing strategy. The days of only needing to have a static brochure-like website are over. The problem is, many small to mid-size company owners or executives do not have the time or the resources to commit to writing the content. For technology and engineering companies, hiring an outside resource can be especially difficult because many marketers have limited knowledge of their business and the technical terminology used.
We pride ourselves on knowing our client’s business. For example, our client Patti Engineering is a leading control system integration company. Patti Engineering partners with many first-in-class industrial automation technology companies including Siemens Automation and Mitsubishi Electric, to name a few. Rivergate Marketing speaks the language: PLC’s, HMI’s, SCADA, etc. – our marketing team understands the industrial automation industry and can break down technical information into effective messaging.
We work with our client’s team to understand and capture what we need to develop valuable, keyword rich content – technical enough to please the engineers, and with a clear value message for the non-engineer decision makers concerned with ROI. Developing and implementing a content marketing strategy will help your company to be found in organic keyword searches. It is estimated that over 50% of potential customers have made their purchasing decision before they make contact with your sales team. Your prospects want to be educated by your content; this means continuously providing valuable keyword rich content.
When selecting a marketing partner, make sure they understand your business and industry. It will save you time and most certainly produce the best results! Contact us to learn more.