In order to keep up with an increasingly competitive industry, your business must maintain a solid online presence.
Through its 400 million members and 3 million companies, LinkedIn has become a place to grow your company’s exposure, promote your services, and empower others. Business will always be about the people (and it always has been!); building relationships with clients and prospects alike has never been more attainable. Keeping up to date on the latest and greatest trends and strategies for your LinkedIn profile is crucial.
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Be A Voice Of Your Industry
If you would prefer professional writers and implementation specialists to update your LinkedIn profile, Rivergate Marketing is here to help.
Rivergate Marketing is a trusted marketing partner to industrial engineering and system integration companies, on a mission to demonstrate our client’s unique value and differentiation in a noisy digital world. We do the heavy lifting to share clients’ knowledge, tell their stories, and inspire their audiences to act.
Understanding the importance of a strong LinkedIn presence, we can help executives positively impact their company’s brand perception and drive thought leadership visibility.
Where to Update Your LinkedIn Profile
Individual profile headshots should be professional and high quality. For the best results, good lighting and a neutral background are recommended.
Each executive should have a background banner photo that is standardized and on brand making it easier to recognize them as a member of the team.
Your LinkedIn headline is one of the most important fields for the search algorithm. What many do not realize is that your headline doesn’t need to be your current position. By default, LinkedIn creates your headline based on your current job title and company. With 220 characters to work with, relying on just the default LinkedIn headline is a wasted opportunity. Your LinkedIn headline should portray you as a credible member of your industry and contain strategic keywords that help you appear higher in LinkedIn searches.
he ‘about’ section is often overlooked by LinkedIn users. Some leave it entirely blank. To build both your personal brand and your overall company brand, the ‘about’ section is valuable real estate for making a great first impression. Whether they are potential new employees or customers, most people want to learn more about the person they might be working and/or spending money with. The ‘about’ section allows for up to 2,000 characters to tell your story in an authentic and engaging way. The summary can differentiate you from the competition.
Many executives leave their multiple job descriptions blank, but this is another valuable opportunity to tell the full story of your talent, values, expertise, and accomplishments.
We recommend keeping this section simple but powerful by giving a brief overview of each of your roles and how you helped the company achieve its goals, providing numerical data when possible. Remember, these viewers are trying to learn about you, your values, and what makes you, you. Don’t leave anything unmentioned. More is more! Additionally, ALWAYS follow and connect with your company’s page.
Transforming your online presence takes some thought and effort, but the results are lasting. LinkedIn is the largest and most advanced professional network in the world and the connections you make can lead directly to an increase in sales, revenue, hiring, and more. Read our full eBook to get further tips for ongoing optimization, increased engagement, publishing, sharing, commenting, and more!