Rivergate Marketing to Share Expertise to System Integrators at CSIA Executive Conference in Denver
Rivergate Marketing’s President Georgia Whalen and Vice President of Account Services Christine McQuilkin will present digital marketing strategies at the Control System Integrators Association’s Executive Conference in Denver, Colorado on June 29, 2022. Arlington, MA – June 20, 2022 – Rivergate Marketing, a strategic marketing and communications partner to business-to-business companies in engineering and technology, […]
4 Reasons You Should Use A Marketing Agency
Investing in professional marketing services is a complex decision. A marketing agency can freshen up your strategy, build sales, save money, and work more efficiently. “Whether their goals are lead generation, hiring, or client acquisition, we are able to move the needle for our clients.” says Georgia Whalen, President of Rivergate Marketing. Here are four […]
Join Rivergate Marketing at the CSIA 2022 Executive Conference
June 27 – 30, 2022 in Denver This summer, join Rivergate Marketing at the 2022 CSIA Executive Conference for an event to remember. You don’t want to miss a special presentation by Rivergate Marketing’s President Georgia Whalen and Vice President of Account Services Christine McQuilkin on: ‘From Hiring Top Talent to Driving Sales Growth, Your Digital Footprint […]
Content Marketing Supports Successful Business Growth
How Content Marketing Can Drive Growth in a Business Sales and marketing techniques have changed. Today’s prospects want to be educated with useful content, not convinced to purchase another particular service or product. Gone are the days of hard-sell tactics… customers are hungry for information, not the latest sales gimmick. Content marketing supports successful business […]
2 Tips To Help Grow Your Business in 2022!
Georgia Whalen, president of Rivergate Marketing, shares her take on marketing advice from Rivergate Marketing’s favorite economists – Alan and Brian Beaulieu of ITR Economics. The old proverb ‘make hay while the sun shines’ applies to the urgency system integrators (SIs) and industrial automation suppliers need to place on strategic marketing to grow their businesses […]
12 Tips on Best Practices for Virtual Meetings
Recently, a friend and colleague of mine, Don Roberts, Principal at Exotek LLC, reached out to me and his question sparked my interest in sharing this blog post with our System Integrator community. Don and the cofounders at Exotek work with system integrator (SI) business owners and leaders to help develop strategies to achieve business […]
Upping Your Game to Meet Your Business Goals by Creating Cornerstone Content
First things first, two clarifications for our readers: While this article is using the term cornerstone content, there are many other terms used that represent essentially the same thing. Those terms include pillar content, hub pages, flagship content, etc. Rivergate Marketing serves industrial automation companies, typically control system integrators, automation suppliers, and OEMs, therefore our […]
4 Tips to Develop Public Relations (PR) Strategy
Public relations is strategically creating and managing a favorable public image by curating content and relationships. Successful PR can be a critical component to achieving and maintaining corporate growth, and below we share our four top strategies for developing and distributing content that will delight and engage your audience. At Rivergate Marketing, we focus on […]
Our Industry Grieves the Loss of a Legend and Mentor – Dick Morley, the Father of the PLC
Sadly, the world lost a legend in his own time last Tuesday evening with the passing of Dick Morley. Dick was best known as the inventor or ‘father’ of the Programmable Logic Controller (PLC), but he was also known to many in our community as a mentor. I was lucky enough to have met Dick […]
Alan Beaulieu, Top Economist, Delivers Good News on US Manufacturing
The 2017 CSIA Executive Conference last week did not disappoint, as CSIA fan favorite Alan Beaulieu, principal at ITR Economics, was the first speaker on the agenda. Beaulieu is known as one of the country’s most informed economists. For years, CSIA conference attendees have relied on Beaulieu’s pristine track record for accurate economic intelligence and actionable suggestions […]