Working With Rivergate Marketing
Whether your most pressing challenge is revenue growth or hiring top talent, your online presence is either helping you or hurting you.
Both potential new hires and prospective new customers are doing their research online and making pivotal decisions before you have the opportunity to intervene. In fact, research has shown that technical B2B buyers are as much as 70% through their buying decision before they will make direct contact with a company they want to consider.
Building your company’s online presence in today’s digital world is clearly a necessity, yet consistently creating high-value educational content to lead technical B2B buyers through every stage of the buyer’s journey is easier said than done. Content creation to update your website and strategically distribute through multiple digital channels for amplification takes time and effort.
Marketing Strategy for Engineers and System Integrators
We know you are busy running your business; we work to make the process as easy as possible for you and your team. As your marketing partner, the key to successfully implementing a strong marketing program is becoming part of your team. Our approach puts strategy before tactics with an in-depth onboarding and discovery process.
We learn your business from the inside out to develop a custom strategy that’s as unique as your organization to fuel your brand online. After the strategy is set, we lay out the plan and KPIs to meet your goals and objectives. Metrics are monitored regularly to track success and make adjustments as needed.
Our typical scope of services for retainer clients includes a wide variety of marketing services.
Consistency is paramount to the success of any marketing and PR program.
Consistency in branding, consistency in messaging, consistency in updating your website with fresh content, and the list goes on. Because we know that just one project, no matter how large, will not move the needle for those we serve, most of our services are only available as a packaged defined scope of services to drive real business value.
We do not charge hourly; we work on retainer. We believe this is best for our clients and our company. We do not want you to feel like the clock is ticking every time you call us, involve us in a meeting, or ask for revisions to something. We recognize there will be a cyclical nature to the time required of us monthly depending on the company’s unique and changing needs.
Frequently Asked Questions
- You are not hiring an employee, you will have to train with the risk of turnover and a long learning curve to understand this industry.
- If you hire Rivergate Marketing you are hiring an expert marketing department, our employees understand your business and will become a valuable extension of your team.
- We know marketing the way you know engineering. Your customers rely on your expertise and hire you because they know you can deliver. Our clients are no different, they value the expertise we bring to the table.
Content marketing is the process of planning, creating, publishing, distributing and sharing relevant, high-quality information to draw in customers and establish your expertise. This means continuously providing valuable content, keyword-rich content. Creating content can be time-consuming, but it is essential to any successful marketing strategy in today’s digital world. The goal is to reach, educate, and earn the trust of your target audience; ultimately increasing brand awareness, sales, engagement, and loyalty.
Content can be distributed and shared via a variety of vehicles such as:
- Blog post
- Press releases
- Articles for industry publications
- Case studies
- Email marketing campaigns
- Company newsletter
- Social Media
- Integrator guide listings
- Partner collaboration
Yes! Your clients and potential clients check email constantly, empowering you to stay connected. Email marketing – executed properly – continues to be a powerful marketing tool.
Maybe a prospective customer learned about your company when they began investigating a purchase, or perhaps they stopped by your trade show booth. If they did not have an immediate need, how long will they remember you?
A quarterly or monthly newsletter will help keep your company top of mind. By offering valuable content such as an update on a new technology, or a new customer case study, you are building your reputation as a thought leader – someone they will want to reach out to when they are ready to take on that project.