Marketing for Engineers in the System Integration Industry
In today’s fast-paced industry, engineers find themselves strapped for time and wearing multiple hats to ensure project success. The pressing issues of labor shortages and supply chain disruptions are both increasing the demand for automation and also impacting system integrator’s abilities to deliver projects on time. In addition, engineers are expected to stay updated on emerging technologies in addition to delivering projects.
Because engineers are the ones who must understand their manufacturing client’s processes and needs inside out, they typically have incredible insight into the industry, have fantastic stories to tell, and many lessons learned. All of that knowledge is a key component of making content, a pillar in a successful marketing strategy. But they’re engineers, why do they need to be involved in marketing?
No matter how innovative or groundbreaking an engineering solution may be, without marketing, their innovation won’t be seen by the audiences they are trying to reach. How can someone use a solution that they don’t know about? Bridging the gap between engineering solutions and marketing efforts allows engineers to focus on what matters most to them.
As a marketing agency that works exclusively alongside engineering companies, Rivergate Marketing understands engineering lingo and can transform technical knowledge into content that reaches the right audiences.
In an industry that has historically been based on word-of-mouth referrals, the digital landscape has yielded exponential growth to companies who embrace it. Here’s a few tips on how system integrators can embrace digital marketing.
Talk the Engineering Talk
Some might think that industry-specific jargon might pose challenges for non-engineers to comprehend. However, it is important to note that jargon, when properly clarified, plays a valuable role in optimizing SEO within the engineering industry. Instead of avoiding it, strive to strike a balance by providing clear explanations alongside the use of jargon, ensuring effective communication with both technical and non-technical audiences.
Educate Your Audience with Your Years of Experience in System Integration
Your audience is looking for your technical insight, your industry know-how. That’s why our strategy at Rivergate Marketing is to help engineers get their knowledge onto the page. We know that many engineers do not have a love for writing, and that’s okay! We interview subject matter experts within system integration companies and transform that into quality content.
That in-depth, rich, technical content might seem boring to some readers, but to the right audience it’s a gold mine of information. By demonstrating your capabilities in pieces like blogs, case studies, podcasts, and more, you’re showing your audience that you are the expert to talk to.
Helping Engineers and the System Integrator Industry Through Marketing
Effective marketing can help build this trust by communicating the benefits of the technology in a clear and accessible way. Marketing can also help establish the credibility of the company behind the technology, by highlighting the company’s expertise and track record of success. It is important to cater to the unique marketing challenges faced by engineers and technical professionals. By leveraging our expertise and industry knowledge, we empower engineers to transform their wealth of experience into compelling content that drives SEO and establishes their brand as a trusted authority.
Our tailored solutions save time for these professionals, offering editing and optimization services that ensure their content is not only readable but also resonates with their target audience. Reach out to us here to learn more.