Press Release Packages
Each release includes:
- Company ‘boilerplate’ – section at the end of the press release – to properly reflect the company value proposition
- Drafting and revisions
- Geographically and industry targeting distribution via PRWeb wire service
- Direct email to a customized list of media contacts
- Search engine optimization
- Hosted permanently on PRWeb – ‘long-tail’ effect
- Customized URL for enhanced targeting and branding opportunities
- Pictures to drive interest and engagement
- Links to your website and specific landing pages
- “Share Article” icons to make it easy for readers to send your news to others through email, Facebook, Twitter, LinkedIn, etc. and making it easy for readers to follow your company
Media Relations
To secure a steady cadence of media coverage for our clients, we foster strong relationships and ongoing conversations with top priority industry publications. This serves the purpose of establishing our clients as thought leaders and experts in the industries they serve.
Rivergate Marketing utilizes a small business platform which allows us to create and maintain customized media lists for our clients. We engage the editors of trade publications directly for wider distribution of press releases and pitching potential articles. This strategy has been implemented very successfully with publication in industry-leading journals including:
Press Release Packages
We have a limited number of press release packages available each year.
Each package includes writing and distributing the press releases for targeted audiences.
Contact Us to Discuss Package Options.
Frequently Asked Questions
A press release is a short news article written in a very specific format and distributed to global newsrooms and journalists. Rivergate Marketing uses PRWeb, a global news wire service. Additionally, we curate a list of news editors in your industry and email the press release directly to them for inclusion in their publication. Occasionally, this results in offers for follow up content, such as feature articles, case studies, and more.
Online and broadcast news agencies get syndicated news from wire services so a press release will reach a much larger audience (numbering in the millions of potential views) than simply publishing a news item on your company website and social media channels.
Here are some examples of press release-worthy news:
- Hire of a key or customer-facing employee
- Promotion of key personnel
- Company anniversary
- Awards
- New or updated product/service
- Successful project completion
- Participation in an event or speaking engagement
Publishing and promoting company news on your website and social media channels is always advised. Also sending the news to the wire via a press release will exponentially increase the article’s potential views because major news outlets will reprint it on their websites. This also will benefit your website’s domain authority because high-quality websites (news agencies) are giving website backlinks.