Get to know the marketing team driving marketing success for our engineering and system integrator clients.
Georgia Whalen is a seasoned professional with more than 20 years of experience in sales, marketing, distribution and account management. She has a track record of gaining industry recognition for clients, increasing sales and identifying and developing new market opportunities. Prior to founding Rivergate Marketing, Georgia’s career experience included professional sales and marketing roles with fortune 500 companies, including Pitney Bowes and Kraft Foodservice.
Georgia grew up in Maryland, the daughter of entrepreneur parents who have owned their own business for 47 years and counting. Georgia’s knowledge and experience in utilizing the power of the internet to level the playing field, giving small to midsize companies the opportunity to compete head-to-head with their larger counterparts sparked her competitive nature and is the foundation of Rivergate Marketing. Georgia is passionate about helping her clients be found and heard.
Georgia earned her Bachelor of Science in business administration with a concentration in marketing from Susquehanna University in Selinsgrove, Pennsylvania. Georgia resides in Arlington, Massachusetts with her husband and three children.
Christine McQuilkin leads agency strategy at Rivergate Marketing, helping industrial B2B clients build compelling brands and implement data-driven marketing strategies that achieve measurable results. With an engineering background and extensive experience in digital marketing, she combines analytical problem-solving with creative strategy to position clients for long-term success.
Before joining Rivergate Marketing, Christine was the director of marketing for a $50M system integrator, where she played a key role in shaping the company’s brand and market presence. Since 2018, she has been an active member of the Control System Integrators Association (CSIA) Marketing Committee, contributing to industry-wide initiatives and leading marketing workshops at the CSIA annual conference.
Christine holds a Bachelor of Science in civil engineering from Trine University and a Master’s in Engineering Management (MEM) from Dartmouth College, where she also studied at the Amos Tuck School of Business.
Lauren Maranda is a marketing savvy graphic designer and creative problem solver. Lauren’s diverse career background has given her a unique perspective and experience that she draws on for inspiration. As creative manager, Lauren is able to blend her graphic design and art direction expertise with experience in developing marketing plans and managing projects for Rivergate clients.
Prior to joining Rivergate Marketing, Lauren was the lead US graphic designer for the international company APS Group, handling all design requests from packaging design, to managing monthly mailing initiatives and direct mail. She earned a bachelor’s degree in multimedia & graphic design from Champlain College in Burlington, Vermont.
Kirsten LeRoij’s engineering background brings a broad scope of technical knowledge and expertise to the team. She has worked in the integrated circuit design industry as a verification engineer. In addition, she works as a manufacturing engineer for a mass flow controller engineering business. She has also worked in her local community as a high school science teacher, focussing on senior level physics courses.
Kirsten graduated from the University of Waterloo, in Canada, with a Bachelor of Applied Science in electrical engineering.
Outside of work, Kirsten enjoys hiking in New Hampshire, and a variety of crafting hobbies. She lives in southern New Hampshire with her four children.
Brittany Averill is a creative and adaptable contributor who brings high energy to everything she does. She has a passion for visual and written storytelling and is committed to delivering outstanding customer experience built on trust and candor.
Before joining Rivergate, Brittany graduated from Tufts University with a dual degree in Biology and Environmental Sciences and subsequently worked in the health-tech space, rising to the role of Senior Manager of Strategic Partnerships. Through her years in the startup space, Brittany gained expertise across a wide range of specialties including business development strategy, account management, analytics, and graphic design.
Outside of work, Brittany can be found enjoying life in the heart of Cambridge, outside of Boston. She spends her free time hiking across New England, drawing and painting, listening to audiobooks, and providing companionship to the disabled and elderly through local volunteer programs. She is also an avid foodie and an animal lover.
Caroline Whalen as a graduate of the Isenberg School of Management at the University of Massachusetts Amherst, Caroline joins the Rivergate team with a fresh perspective and progressive spirit.
Prior to joining Rivergate Marketing, Caroline developed her skill set on the Marketing and Communications team at Workforce Management Software Company, Kronos Inc. With a history of driving social media and blog success, Caroline joins the Rivergate Marketing team eager to help small businesses find their voice.
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