I’m a UConn grad. You might say our men’s basketball team had a pretty good weekend. (On mobile, go to https://espn.go.com/video/clip?id=14952647) It was somewhere around the
If you watched the series finale of Downton Abbey last night, either by choice or by force, did this line catch your attention? “I think
Did you know that it takes between seven and eight contacts before a customer is ready to buy? Most small businesses have stopped following up
This week’s quote, (commonly and incorrectly attributed to Thomas Jefferson) has us thinking on this Leap Day. If you want something new, you’re going to
Perfect and bulletproof are seductive, but they don’t exist in the human experience. – Brené Brown, Daring Greatly If you aren’t yet familiar with Brené
When promoting your company, who you are is as important as what you do. People choose to do business with people. It’s why we like
We’re thinking about the resources we’ve loved and learned from in 2015. Some were new discoveries, others were old favorites. We’ll be back adding more
Customer insight is imperative to develop relevant and engaging content. Features and benefits have very limited value to attract today’s internet savvy customers. Potential customers
“Hire a marketing firm? Are you kidding?! I can’t add any more projects onto what we’re already doing!” – Lots of business owners. Maybe even
Quality content is a company’s key to successful marketing and public relations (PR). From a press perspective, companies without a clear message and unique point