“Hire a marketing firm? Are you kidding?! I can’t add any more projects onto what we’re already doing!” – Lots of business owners. Maybe even you.
Relax. A great marketing firm works with all the great things you’re already doing and helps all the right people know about it.
Check out a few examples:
You’re already…
Completing a successful project
We will…
- Analyze the project and determine how it could relate to future business. Examples:
- Is this project in a new industry you’d like to work with?
- Did the project solve a common problem that many other companies may be experiencing?
- Does this project demonstrate an area of your company’s special expertise?
- Determine how to best tell your story by:
- Keeping your target audience in mind
- Working directly with your team to extract relevant information
- Tell your story (writing, editing, and verifying technical accuracy) and distribute that story through the best channels for your target audience. Examples:
- Newsletter to target current customers
- Business journal article to target a specific industry
- Press release to target a wider audience
- Blog post to give your website visitors additional information
- Whitepaper to give an in-depth look at an area of expertise
- Follow through to maximize the project’s exposure
- We will post the project permanently on the website
- We will draw attention through social media channels
You’ll shine because…
- Your experience is in front of the eyes of potential customers.
- Returning customers are reminded that you might be able to help with a current need
- New customers recognize your expertise in a particular area, and they consider calling you
- Search engines index your new website content, allowing potential customers to find you when they search for a solution to a related problem
You’re already…
Attending trade shows
We will…
- Take care of pre-show planning
- Compile a brief business overview
- Create a profile for the show’s website
- Put together materials like sales sheets and promotional items
- Craft and send emails before and after the event
- Write and distribute a press release about your participation at the event
- Leverage the power of social media by posting before and during the event
- Create a professional booth for your company by
- Managing orders for carpet, electrical, etc.
- Maximizing space – physically and from a messaging standpoint
You’ll shine because…
- You’re established as a professional organization
- Attendees plan to meet you or seek you out
- Passersby are drawn in to your booth
You already…
Have great company culture
We will…
- Write blog posts
- Post pictures to social media channels
You’ll shine because…
- Future candidates will be lining up to apply to your company
- Potential clients have yet another reason to work with you – the time they spend discussing equipment upgrades is even better when it’s enjoyable!
These are a sample of the great things that your company may already be doing. At Rivergate Marketing, we’d love to make all your successes shine.
Tell us: What else is your company already achieving? What would you like to make shine?