Your Business Can Benefit from a Digital Marketing Roadmap: Marketing Consulting
Tune in as Christine McQuilkin discusses how Rivergate Marketing offers short-term marketing strategy consultancies for clients who aren’t ready for a retainer contract. After an in-depth investigation of current marketing efforts and existing collateral, we create a digital marketing roadmap to help clients be found online by potential customers and future employees. Listen to the […]
Tell Me More about SEO!
On this episode of the Rivergate Marketing Podcast, Christine McQuilkin answers an attendee question from her presentation at the Control System Integrators Association’s 2022 Executive Conference… “Tell me more about SEO!” asked an eager attendee. Follow Christine’s step-by-step advice to use her top SEO tip and drive better traffic to your company’s website. Listen below! […]
Email Marketing: The What & Why
Did you know that more than four billion people worldwide use email? That number is only predicted to grow by 2025. Alongside the ever-evolving social media and digital world, email marketing is here to stay. A company that sends out monthly newsletters, product updates, and marketing emails remains active in its customers’ minds. If you […]
Rivergate Marketing to Share Expertise to System Integrators at CSIA Executive Conference in Denver
Rivergate Marketing’s President Georgia Whalen and Vice President of Account Services Christine McQuilkin will present digital marketing strategies at the Control System Integrators Association’s Executive Conference in Denver, Colorado on June 29, 2022. Arlington, MA – June 20, 2022 – Rivergate Marketing, a strategic marketing and communications partner to business-to-business companies in engineering and technology, […]
Four Tips for Perfecting Your Website’s Home Page
Does your website home page have a higher bounce rate than you would like? Do you wonder what you can do to keep visitors engaged and browsing your company’s products or services? In this digital age with the overabundance of information just a few keystrokes away, our attention spans are shorter than ever. You only […]
Best Practices for Promoting Your Business on LinkedIn
In March 2021, Digital Marketing Manager Christine McQuilkin participated in the CSIA webinar “Expert Panel: This is How to Master LinkedIn and Get Results” hosted by Lisa Richter. Christine shares tips on getting the most out of your company’s LinkedIn page. Praise for the webinar: “Great job hosting the CSIA Master Class on LinkedIn – […]
[Top 6 Tips] How to Find Content When Engineers “Don’t Write”
Rivergate Marketing’s Marketing and Communications Manager Meghan Pavasaris was featured in a CSIA webinar where she shared our top six tips for motivating engineers to create content pieces that will ultimately lead to better brand awareness and expertise exposure for your company. The webinar was hosted by CSIA’s Tony Veroeven and has since also been […]
Upping Your Game to Meet Your Business Goals by Creating Cornerstone Content
First things first, two clarifications for our readers: While this article is using the term cornerstone content, there are many other terms used that represent essentially the same thing. Those terms include pillar content, hub pages, flagship content, etc. Rivergate Marketing serves industrial automation companies, typically control system integrators, automation suppliers, and OEMs, therefore our […]
Six Essential Digital Marketing Strategies for High-Tech Businesses
Digital marketing can help you strategically position and build your brand, create demand, generate leads, and cultivate relationships. Your prospects want to be educated, not convinced. Content marketing provides relevant, high-quality information to draw in customers and establish your expertise. This means continuously publishing valuable and keyword-rich content. Creating content can be time consuming, but […]
4 Tips to Develop Public Relations (PR) Strategy
Public relations is strategically creating and managing a favorable public image by curating content and relationships. Successful PR can be a critical component to achieving and maintaining corporate growth, and below we share our four top strategies for developing and distributing content that will delight and engage your audience. At Rivergate Marketing, we focus on […]