Rivergate Marketing to Share Expertise to System Integrators at CSIA Executive Conference in Denver

Rivergate Marketing’s President Georgia Whalen and Vice President of Account Services Christine McQuilkin will present digital marketing strategies at the Control System Integrators Association’s Executive Conference in Denver, Colorado on June 29, 2022. Arlington, MA – June 20, 2022 – Rivergate Marketing, a strategic marketing and communications partner to business-to-business companies in engineering and technology, […]

Four Tips for Perfecting Your Website’s Home Page

perfecting homepage

Does your website home page have a higher bounce rate than you would like?  Do you wonder what you can do to keep visitors engaged and browsing your company’s products or services? In this digital age with the overabundance of information just a few keystrokes away, our attention spans are shorter than ever. You only […]

Best Practices for Promoting Your Business on LinkedIn

In March 2021, Digital Marketing Manager Christine McQuilkin participated in the CSIA webinar “Expert Panel: This is How to Master LinkedIn and Get Results” hosted by Lisa Richter.  Christine shares tips on getting the most out of your company’s LinkedIn page. Praise for the webinar: “Great job hosting the CSIA Master Class on LinkedIn – […]

[Top 6 Tips] How to Find Content When Engineers “Don’t Write”

Rivergate Marketing Engineers Don't Write

Rivergate Marketing’s Marketing and Communications Manager Meghan Pavasaris was featured in a CSIA webinar where she shared our top six tips for motivating engineers to create content pieces that will ultimately lead to better brand awareness and expertise exposure for your company. The webinar was hosted by CSIA’s Tony Veroeven and has since also been […]

Upping Your Game to Meet Your Business Goals by Creating Cornerstone Content

SEO cornerstone content graphic in a laptop screen with Rivergate marketing logo

First things first, two clarifications for our readers: While this article is using the term cornerstone content, there are many other terms used that represent essentially the same thing. Those terms include pillar content, hub pages, flagship content, etc. Rivergate Marketing serves industrial automation companies, typically control system integrators, automation suppliers, and OEMs, therefore our […]

Six Essential Digital Marketing Strategies for High-Tech Businesses

Rivergate Marketing 6 essential strategies

Digital marketing can help you strategically position and build your brand, create demand, generate leads, and cultivate relationships. Your prospects want to be educated, not convinced. Content marketing provides relevant, high-quality information to draw in customers and establish your expertise. This means continuously publishing valuable and keyword-rich content.  Creating content can be time consuming, but […]

4 Tips to Develop Public Relations (PR) Strategy

Rivergate-Marketing-developing-PR-strategy

Public relations is strategically creating and managing a favorable public image by curating content and relationships.  Successful PR can be a critical component to achieving and maintaining corporate growth, and below we share our four top strategies for developing and distributing content that will delight and engage your audience. At Rivergate Marketing, we focus on […]

‘Twas the Night Before Rivergate Christmas

Full text: ‘Twas the Night Before Rivergate Christmas   ‘Twas the night before Christmas, when all through the office Not a creature was writing, the party was too raucous The social posts had been Buffered for vacation with care, In hopes that website visitors soon would be there.   The clients were nestled all snug […]

Rivergate Marketing to Share Digital Marketing Strategy Tips for Control System Integrators at the 2017 CSIA Executive Conference

2017 CSIA Conference

Rivergate Marketing will participate in the conference’s educational programming, sharing expertise and actionable tips on implementing a successful digital marketing and public relations strategy specific to control system integrator businesses. Arlington, MA – April 26, 2017 – Rivergate Marketing, strategic marketing and communications partner to companies in engineering and technology, today announced details of its […]

Rivergate Marketing to Share Marketing and Public Relations Strategy Tips for Control System Integrators at the 2016 CSIA Executive Conference

CSIA 2016 conference

Georgia Whalen, founder of Rivergate Marketing, will serve as a panelist on the Digital Marketing in Action breakout session, sharing marketing and public relations experience and expertise specific to control system integrator businesses. Arlington, MA – April 19, 2016 – Rivergate Marketing, strategic marketing and communications partner to companies in engineering and technology, today announced […]