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Your Business Can Benefit from a Digital Marketing Roadmap: Marketing Consulting

Rivergate Marketing roadmap marketing consulting

Tune in as Christine McQuilkin discusses how Rivergate Marketing offers short-term marketing strategy consultancies for clients who aren’t ready for a retainer contract. After an in-depth investigation of current marketing efforts and existing collateral, we create a digital marketing roadmap to help clients be found online by potential customers and future employees.  Listen to the […]

Tell Me More about SEO!

Rivergate Marketing Podcast search engine optimization.

On this episode of the Rivergate Marketing Podcast, Christine McQuilkin answers an attendee question from her presentation at the Control System Integrators Association’s 2022 Executive Conference… “Tell me more about SEO!” asked an eager attendee. Follow Christine’s step-by-step advice to use her top SEO tip and drive better traffic to your company’s website. Listen below! […]

Email Marketing: The What & Why

Email Marketing: The What & Why

What Email Marketing is and How to Utilize it as an Effective Marketing Tool Did you know that more than four billion people worldwide use email? That number is only predicted to grow by 2025. Alongside the ever-evolving social media and digital world, email marketing is here to stay. A company that sends out monthly […]

Rivergate Marketing to Share Expertise to System Integrators at CSIA Executive Conference in Denver

Rivergate Marketing CSIA Executive Conference 2022 Presentation

Rivergate Marketing’s President Georgia Whalen and Vice President of Account Services Christine McQuilkin will present digital marketing strategies at the Control System Integrators Association’s Executive Conference in Denver, Colorado on June 29, 2022. Arlington, MA – June 20, 2022 – Rivergate Marketing, a strategic marketing and communications partner to business-to-business companies in engineering and technology, […]

Four Tips for Perfecting Your Website’s Home Page

Rivergate Marketing - Four Tips for Perfecting Your Website's Home Page

Follow These Tips to Have a Better Website Home Page Does your website home page have a higher bounce rate than you would like?  Do you wonder what you can do to keep visitors engaged and browsing your company’s products or services? In this digital age with the overabundance of information just a few keystrokes […]

Best Practices for Promoting Your Business on LinkedIn

Rivergate Marketing - CSIA Webinar LinkedIn best practices for promoting your business

In March 2021, Digital Marketing Manager Christine McQuilkin participated in the CSIA webinar “Expert Panel: This is How to Master LinkedIn and Get Results” hosted by Lisa Richter.  Christine shares tips on getting the most out of your company’s LinkedIn page. Praise for the webinar: “Great job hosting the CSIA Master Class on LinkedIn – […]

[Top 6 Tips] How to Find Content When Engineers “Don’t Write”

Rivergate Marketing how to find content when engineers don't write

Rivergate Marketing’s Marketing and Communications Manager Meghan Pavasaris was featured in a CSIA webinar where she shared our top six tips for motivating engineers to create content pieces that will ultimately lead to better brand awareness and expertise exposure for your company. The webinar was hosted by CSIA’s Tony Veroeven and has since also been […]

Upping Your Game to Meet Your Business Goals by Creating Cornerstone Content

SEO cornerstone content graphic in a laptop screen with Rivergate marketing logo

First things first, two clarifications for our readers: While this article is using the term cornerstone content, there are many other terms used that represent essentially the same thing. Those terms include pillar content, hub pages, flagship content, etc. Rivergate Marketing serves industrial automation companies, typically control system integrators, automation suppliers, and OEMs, therefore our […]

Six Essential Digital Marketing Strategies for High-Tech Businesses

Rivergate Marketing 6 essential digital marketing strategies

Digital marketing can help you strategically position and build your brand, create demand, generate leads, and cultivate relationships. Your prospects want to be educated, not convinced. Content marketing provides relevant, high-quality information to draw in customers and establish your expertise. This means continuously publishing valuable and keyword-rich content.  Creating content can be time consuming, but […]

4 Tips to Develop Public Relations (PR) Strategy

Rivergate Marketing Tips to Develop PR Strategies

Public relations is strategically creating and managing a favorable public image by curating content and relationships.  Successful PR can be a critical component to achieving and maintaining corporate growth, and below we share our four top strategies for developing and distributing content that will delight and engage your audience. At Rivergate Marketing, we focus on […]