‘Twas the Night Before Rivergate Christmas

Full text: ‘Twas the Night Before Rivergate Christmas   ‘Twas the night before Christmas, when all through the office Not a creature was writing, the party was too raucous The social posts had been Buffered for vacation with care, In hopes that website visitors soon would be there.   The clients were nestled all snug […]

Rivergate Marketing to Share Digital Marketing Strategy Tips for Control System Integrators at the 2017 CSIA Executive Conference

2017 CSIA Conference

Rivergate Marketing will participate in the conference’s educational programming, sharing expertise and actionable tips on implementing a successful digital marketing and public relations strategy specific to control system integrator businesses. Arlington, MA – April 26, 2017 – Rivergate Marketing, strategic marketing and communications partner to companies in engineering and technology, today announced details of its […]

Rivergate Marketing to Share Marketing and Public Relations Strategy Tips for Control System Integrators at the 2016 CSIA Executive Conference

CSIA 2016 conference

Georgia Whalen, founder of Rivergate Marketing, will serve as a panelist on the Digital Marketing in Action breakout session, sharing marketing and public relations experience and expertise specific to control system integrator businesses. Arlington, MA – April 19, 2016 – Rivergate Marketing, strategic marketing and communications partner to companies in engineering and technology, today announced […]

Why Marketing Automation?

automating lifecycle marketing

Did you know that it takes between seven and eight contacts before a customer is ready to buy? Most small businesses have stopped following up with a customer after two to three contacts. Stopping your follow-up process too soon is a huge waste of effort. Did you leave money on the table? Losing customers? More […]

Five Ways to Humanize Your Company

Five Ways to Humanize Your Company

When promoting your company, who you are is as important as what you do.  People choose to do business with people.  It’s why we like great customer service and it’s why automated phone systems drive us crazy. It can be a challenge to strike a balance between maintaining professionalism and sharing your company’s personality.  Here […]

Resources We’ve Loved and Learned From This Year – Podcasts

Rivergate Marketing Resources Podcasts

We’re thinking about the resources we’ve loved and learned from in 2015.  Some were new discoveries, others were old favorites. We’ll be back adding more resources as we countdown to 2016.  Early in the year, I had a very long commute.  (I’m looking at you, record-breaking Boston winter.)  It gave me an opportunity to dive […]

The Road Map for Marketing Success – How Rivergate Marketing Works with Clients

Rivergate Marketing Road Map for Marketing Success

Rivergate Marketing works as a partner to, and extension of our client’s team. Here we will give you a brief overview of what the initial and ongoing process looks like. We help clients build a road map for marketing success! Initial Conversation – Discuss your goals for working with a marketing firm. Marketing Assessment – Rivergate […]

A Marketing Firm Can Make Your Company Shine

How a Marketing Firm makes your company shine

“Hire a marketing firm? Are you kidding?! I can’t add any more projects onto what we’re already doing!” – Lots of business owners.  Maybe even you. Relax.  A great marketing firm works with all the great things you’re already doing and helps all the right people know about it. Check out a few examples:   […]

Marketing and Public Relations Require a Holistic and Integrated Approach Company-wide

Rivergate Marketing - Holistic and Integrated Approach

Quality content is a company’s key to successful marketing and public relations (PR). From a press perspective, companies without a clear message and unique point of view is only as good as the next. Marketing, PR, sales, product management and all departments in between must understand a cohesive and compelling message to assist in positioning […]

Infographic: Rethink Your Digital Marketing

Rethink Your Digital marketing

Lose weight, save money, quit smoking and… rethink your digital marketing? This year, you just might want to put “rethink digital marketing” on your list of new year’s resolutions – the evidence is compelling that now is a great time.  As more consumers transition to mobile devices and rely on digital media, digital marketing is […]