Upping Your Game to Meet Your Business Goals by Creating Cornerstone Content
First things first, two clarifications for our readers: While this article is using the term cornerstone content, there are many other terms used that represent essentially the same thing. Those terms include pillar content, hub pages, flagship content, etc. Rivergate Marketing serves industrial automation companies, typically control system integrators, automation suppliers, and OEMs, therefore our […]
Six Essential Digital Marketing Strategies for High-Tech Businesses
Digital marketing can help you strategically position and build your brand, create demand, generate leads, and cultivate relationships. Your prospects want to be educated, not convinced. Content marketing provides relevant, high-quality information to draw in customers and establish your expertise. This means continuously publishing valuable and keyword-rich content. Creating content can be time consuming, but […]
4 Tips to Develop Public Relations (PR) Strategy
Public relations is strategically creating and managing a favorable public image by curating content and relationships. Successful PR can be a critical component to achieving and maintaining corporate growth, and below we share our four top strategies for developing and distributing content that will delight and engage your audience. At Rivergate Marketing, we focus on […]
‘Twas the Night Before Rivergate Christmas
Full text: ‘Twas the Night Before Rivergate Christmas ‘Twas the night before Christmas, when all through the office Not a creature was writing, the party was too raucous The social posts had been Buffered for vacation with care, In hopes that website visitors soon would be there. The clients were nestled all snug […]
Rivergate Marketing to Share Digital Marketing Strategy Tips for Control System Integrators at the 2017 CSIA Executive Conference
Rivergate Marketing will participate in the conference’s educational programming, sharing expertise and actionable tips on implementing a successful digital marketing and public relations strategy specific to control system integrator businesses. Arlington, MA – April 26, 2017 – Rivergate Marketing, strategic marketing and communications partner to companies in engineering and technology, today announced details of its […]
Rivergate Marketing to Share Marketing and Public Relations Strategy Tips for Control System Integrators at the 2016 CSIA Executive Conference
Georgia Whalen, founder of Rivergate Marketing, will serve as a panelist on the Digital Marketing in Action breakout session, sharing marketing and public relations experience and expertise specific to control system integrator businesses. Arlington, MA – April 19, 2016 – Rivergate Marketing, strategic marketing and communications partner to companies in engineering and technology, today announced […]
Why Marketing Automation?
Did you know that it takes between seven and eight contacts before a customer is ready to buy? Most small businesses have stopped following up with a customer after two to three contacts. Stopping your follow-up process too soon is a huge waste of effort. Did you leave money on the table? Losing customers? More […]
Five Ways to Humanize Your Company
When promoting your company, who you are is as important as what you do. People choose to do business with people. It’s why we like great customer service and it’s why automated phone systems drive us crazy. It can be a challenge to strike a balance between maintaining professionalism and sharing your company’s personality. Here […]
Resources We’ve Loved and Learned From This Year – Podcasts
We’re thinking about the resources we’ve loved and learned from in 2015. Some were new discoveries, others were old favorites. We’ll be back adding more resources as we countdown to 2016. Early in the year, I had a very long commute. (I’m looking at you, record-breaking Boston winter.) It gave me an opportunity to dive […]
A Marketing Firm Can Make Your Company Shine
“Hire a marketing firm? Are you kidding?! I can’t add any more projects onto what we’re already doing!” – Lots of business owners. Maybe even you. Relax. A great marketing firm works with all the great things you’re already doing and helps all the right people know about it. Check out a few examples: […]