Best Practices for Promoting Your Business on LinkedIn
In March 2021, Digital Marketing Manager Christine McQuilkin participated in the CSIA webinar “Expert Panel: This is How to Master LinkedIn and Get Results” hosted by Lisa Richter. Christine shares tips on getting the most out of your company’s LinkedIn page. Praise for the webinar: “Great job hosting the CSIA Master Class on LinkedIn – […]
[Top 6 Tips] How to Find Content When Engineers “Don’t Write”
Rivergate Marketing’s Marketing and Communications Manager Meghan Pavasaris was featured in a CSIA webinar where she shared our top six tips for motivating engineers to create content pieces that will ultimately lead to better brand awareness and expertise exposure for your company. The webinar was hosted by CSIA’s Tony Veroeven and has since also been […]
Guide to Best Practices: Image File Extensions
As a graphic designer, something I have noticed over years of working with clients and fellow marketers is that many have not had experience in differentiating between image file types for their projects. It may not seem important at a glance, but it actually plays a major role in creating content for the brands you […]
Upping Your Game to Meet Your Business Goals by Creating Cornerstone Content
First things first, two clarifications for our readers: While this article is using the term cornerstone content, there are many other terms used that represent essentially the same thing. Those terms include pillar content, hub pages, flagship content, etc. Rivergate Marketing serves industrial automation companies, typically control system integrators, automation suppliers, and OEMs, therefore our […]
Six Essential Digital Marketing Strategies for High-Tech Businesses
Digital marketing can help you strategically position and build your brand, create demand, generate leads, and cultivate relationships. Your prospects want to be educated, not convinced. Content marketing provides relevant, high-quality information to draw in customers and establish your expertise. This means continuously publishing valuable and keyword-rich content. Creating content can be time consuming, but […]
4 Tips to Develop Public Relations (PR) Strategy
Public relations is strategically creating and managing a favorable public image by curating content and relationships. Successful PR can be a critical component to achieving and maintaining corporate growth, and below we share our four top strategies for developing and distributing content that will delight and engage your audience. At Rivergate Marketing, we focus on […]
‘Twas the Night Before Rivergate Christmas
Full text: ‘Twas the Night Before Rivergate Christmas ‘Twas the night before Christmas, when all through the office Not a creature was writing, the party was too raucous The social posts had been Buffered for vacation with care, In hopes that website visitors soon would be there. The clients were nestled all snug […]
Rivergate Marketing to Share Marketing and Public Relations Strategy Tips for Control System Integrators at the 2016 CSIA Executive Conference
Georgia Whalen, founder of Rivergate Marketing, will serve as a panelist on the Digital Marketing in Action breakout session, sharing marketing and public relations experience and expertise specific to control system integrator businesses. Arlington, MA – April 19, 2016 – Rivergate Marketing, strategic marketing and communications partner to companies in engineering and technology, today announced […]
Five Ways to Humanize Your Company
When promoting your company, who you are is as important as what you do. People choose to do business with people. It’s why we like great customer service and it’s why automated phone systems drive us crazy. It can be a challenge to strike a balance between maintaining professionalism and sharing your company’s personality. Here […]
Resources We’ve Loved and Learned From This Year – Podcasts
We’re thinking about the resources we’ve loved and learned from in 2015. Some were new discoveries, others were old favorites. We’ll be back adding more resources as we countdown to 2016. Early in the year, I had a very long commute. (I’m looking at you, record-breaking Boston winter.) It gave me an opportunity to dive […]