Welcome to the Rivergate Marketing Podcast
Welcome to the Rivergate Marketing Podcast We are pleased to announce the start of “The Rivergate Marketing Podcast.” Each episode will feature a Rivergate team member discussing marketing topics and strategies that they are individually passionate about. The episodes, which are available now on Spotify, will also be featured on our blog with a transcription […]
Email Marketing: The What & Why
What Email Marketing is and How to Utilize it as an Effective Marketing Tool Did you know that more than four billion people worldwide use email? That number is only predicted to grow by 2025. Alongside the ever-evolving social media and digital world, email marketing is here to stay. A company that sends out monthly […]
Rivergate Marketing to Share Expertise to System Integrators at CSIA Executive Conference in Denver
Rivergate Marketing’s President Georgia Whalen and Vice President of Account Services Christine McQuilkin will present digital marketing strategies at the Control System Integrators Association’s Executive Conference in Denver, Colorado on June 29, 2022. Arlington, MA – June 20, 2022 – Rivergate Marketing, a strategic marketing and communications partner to business-to-business companies in engineering and technology, […]
Join Rivergate Marketing at the CSIA 2022 Executive Conference
June 27 – 30, 2022 in Denver This summer, join Rivergate Marketing at the 2022 CSIA Executive Conference for an event to remember. You don’t want to miss a special presentation by Rivergate Marketing’s President Georgia Whalen and Vice President of Account Services Christine McQuilkin on: ‘From Hiring Top Talent to Driving Sales Growth, Your Digital Footprint […]
Content Marketing Supports Successful Business Growth
How Content Marketing Can Drive Growth in a Business Sales and marketing techniques have changed. Today’s prospects want to be educated with useful content, not convinced to purchase another particular service or product. Gone are the days of hard-sell tactics… customers are hungry for information, not the latest sales gimmick. Content marketing supports successful business […]
Four Tips for Perfecting Your Website’s Home Page
Follow These Tips to Have a Better Website Home Page Does your website home page have a higher bounce rate than you would like? Do you wonder what you can do to keep visitors engaged and browsing your company’s products or services? In this digital age with the overabundance of information just a few keystrokes […]
Best Practices for Promoting Your Business on LinkedIn
In March 2021, Digital Marketing Manager Christine McQuilkin participated in the CSIA webinar “Expert Panel: This is How to Master LinkedIn and Get Results” hosted by Lisa Richter. Christine shares tips on getting the most out of your company’s LinkedIn page. Praise for the webinar: “Great job hosting the CSIA Master Class on LinkedIn – […]
Guide to Best Practices: Image File Extensions
As a graphic designer, something I have noticed over years of working with clients and fellow marketers is that many have not had experience in differentiating between image file types for their projects. It may not seem important at a glance, but it actually plays a major role in creating content for the brands you […]
Upping Your Game to Meet Your Business Goals by Creating Cornerstone Content
First things first, two clarifications for our readers: While this article is using the term cornerstone content, there are many other terms used that represent essentially the same thing. Those terms include pillar content, hub pages, flagship content, etc. Rivergate Marketing serves industrial automation companies, typically control system integrators, automation suppliers, and OEMs, therefore our […]
Six Essential Digital Marketing Strategies for High-Tech Businesses
Digital marketing can help you strategically position and build your brand, create demand, generate leads, and cultivate relationships. Your prospects want to be educated, not convinced. Content marketing provides relevant, high-quality information to draw in customers and establish your expertise. This means continuously publishing valuable and keyword-rich content. Creating content can be time consuming, but […]