4 Tips to Develop Public Relations (PR) Strategy
Public relations is strategically creating and managing a favorable public image by curating content and relationships. Successful PR can be a critical component to achieving and maintaining corporate growth, and below we share our four top strategies for developing and distributing content that will delight and engage your audience. At Rivergate Marketing, we focus on […]
‘Twas the Night Before Rivergate Christmas
Full text: ‘Twas the Night Before Rivergate Christmas ‘Twas the night before Christmas, when all through the office Not a creature was writing, the party was too raucous The social posts had been Buffered for vacation with care, In hopes that website visitors soon would be there. The clients were nestled all snug […]
Rivergate Marketing to Share Marketing and Public Relations Strategy Tips for Control System Integrators at the 2016 CSIA Executive Conference
Georgia Whalen, founder of Rivergate Marketing, will serve as a panelist on the Digital Marketing in Action breakout session, sharing marketing and public relations experience and expertise specific to control system integrator businesses. Arlington, MA – April 19, 2016 – Rivergate Marketing, strategic marketing and communications partner to companies in engineering and technology, today announced […]
Five Ways to Humanize Your Company
When promoting your company, who you are is as important as what you do. People choose to do business with people. It’s why we like great customer service and it’s why automated phone systems drive us crazy. It can be a challenge to strike a balance between maintaining professionalism and sharing your company’s personality. Here […]
Resources We’ve Loved and Learned From This Year – Podcasts
We’re thinking about the resources we’ve loved and learned from in 2015. Some were new discoveries, others were old favorites. We’ll be back adding more resources as we countdown to 2016. Early in the year, I had a very long commute. (I’m looking at you, record-breaking Boston winter.) It gave me an opportunity to dive […]
Infographic: Rethink Your Digital Marketing
How to Rethink Your Digital Marketing Lose weight, save money, quit smoking and… rethink your digital marketing? This year, you just might want to put “rethink digital marketing” on your list of new year’s resolutions – the evidence is compelling that now is a great time. As more consumers transition to mobile devices and rely […]