Rivergate Marketing to Share Expertise to System Integrators at CSIA Executive Conference in Denver

Rivergate Marketing’s President Georgia Whalen and Vice President of Account Services Christine McQuilkin will present digital marketing strategies at the Control System Integrators Association’s Executive Conference in Denver, Colorado on June 29, 2022. Arlington, MA – June 20, 2022 – Rivergate Marketing, a strategic marketing and communications partner to business-to-business companies in engineering and technology, […]

Join Rivergate Marketing at the CSIA 2022 Executive Conference

June 27 – 30, 2022 in Denver This summer, join Rivergate Marketing at the 2022 CSIA Executive Conference for an event to remember. You don’t want to miss a special presentation by Rivergate Marketing’s President Georgia Whalen and Vice President of Account Services Christine McQuilkin on: ‘From Hiring Top Talent to Driving Sales Growth, Your Digital Footprint […]

4 Reasons Your Business Needs Social Media

Using social media for your business is no longer optional. It allows you to appeal to current and potential customers and develop relationships in a way like never before and is crucial to your company’s success.  Initially, social networking was perceived to be a fad. Today, it is the primary source of news, personal interaction […]

Content Marketing Supports Successful Business Growth

 Sales and marketing techniques have changed. Today’s prospects want to be educated with useful content, not convinced to purchase another particular service or product. Gone are the days of hard-sell tactics… customers are hungry for information, not the latest sales gimmick. Content marketing supports successful business growth by engaging potential customers with content that’s convenient […]

Five Reasons You Need a Blog on Your Website

blog posts

Adding a blog to your website might feel daunting or more like a “nice to have” versus a “necessity,” but here are five reasons why you need one, and how to accomplish it. Search Engine Optimization Three letters. S. E. O. Search engine optimization is key to any company looking to increase their digital marketing […]

Four Tips for Perfecting Your Website’s Home Page

perfecting homepage

Does your website home page have a higher bounce rate than you would like?  Do you wonder what you can do to keep visitors engaged and browsing your company’s products or services? In this digital age with the overabundance of information just a few keystrokes away, our attention spans are shorter than ever. You only […]

Best Practices for Promoting Your Business on LinkedIn

In March 2021, Digital Marketing Manager Christine McQuilkin participated in the CSIA webinar “Expert Panel: This is How to Master LinkedIn and Get Results” hosted by Lisa Richter.  Christine shares tips on getting the most out of your company’s LinkedIn page. Praise for the webinar: “Great job hosting the CSIA Master Class on LinkedIn – […]

[Top 6 Tips] How to Find Content When Engineers “Don’t Write”

Rivergate Marketing Engineers Don't Write

Rivergate Marketing’s Marketing and Communications Manager Meghan Pavasaris was featured in a CSIA webinar where she shared our top six tips for motivating engineers to create content pieces that will ultimately lead to better brand awareness and expertise exposure for your company. The webinar was hosted by CSIA’s Tony Veroeven and has since also been […]

Guide to Best Practices: Image File Extensions

Rivergate Marketing file types

As a graphic designer, something I have noticed over years of working with clients and fellow marketers is that many have not had experience in differentiating between image file types for their projects. It may not seem important at a glance, but it actually plays a major role in creating content for the brands you […]

Upping Your Game to Meet Your Business Goals by Creating Cornerstone Content

SEO cornerstone content graphic in a laptop screen with Rivergate marketing logo

First things first, two clarifications for our readers: While this article is using the term cornerstone content, there are many other terms used that represent essentially the same thing. Those terms include pillar content, hub pages, flagship content, etc. Rivergate Marketing serves industrial automation companies, typically control system integrators, automation suppliers, and OEMs, therefore our […]