2025 State of Marketing to Engineers Report: Our Takeaways
What Engineers Want from Marketing in 2025 — And What That Means for Industrial Marketers. At Rivergate, we’re always paying close attention to how engineers and technical buyers research and make decisions. That’s why we were excited to dive into the 2025 State of Marketing to Engineers Report, published by GlobalSpec in collaboration with TREW […]
Building Bonds and Shaping the Future: Rivergate Strategy Offsite
Building Bonds and Shaping the Future: Rivergate Strategy Offsite This past November, our team gathered together in Salisbury, MA for our annual strategy offsite. The retreat provided us with the opportunity to reflect on the company’s recent growth and to build bonds and friendships. Blog by Brittany Averill At Rivergate Marketing, we recently held our […]
The Power of Human Interest Pieces
The Power of Human Interest Pieces In this blog, we explore how human interest pieces add depth, relatability, and authenticity to your brand’s narrative. From showcasing employee achievements to building emotional connections with clients and attracting top talent, human interest pieces play a pivotal role in your brand’s resonance and success. This article explains why […]
7 Essential Marketing Trends for Industrial Automation in 2024
7 Essential Marketing Trends for Industrial Automation in 2024 Discover the future of marketing in industrial automation with our comprehensive guide on the top seven trends for 2024. From leveraging AI for personalized and segmented marketing to embracing video storytelling and understanding the buyer’s journey, this blog post is your roadmap to success. We also […]
The Evolved Road Map for Marketing Success – How Rivergate Marketing Works with Clients
In today’s ever-evolving digital landscape, Rivergate Marketing is more committed than ever to adapting and innovating. As always, we work as an integral partner and extension of our client’s team. Here’s an updated look at our client engagement process: Initial Conversation – Understand your current needs, challenges, and aspirations for partnering with a marketing firm. […]
[Top 6 Tips] How to Find Content When Engineers “Don’t Write”
Rivergate Marketing was featured in a CSIA webinar where we shared our top six tips for motivating engineers to create content pieces that will ultimately lead to better brand awareness and expertise exposure for your company. The webinar was hosted by CSIA’s Tony Veroeven and has since also been published on the CSIA podcast, Talking […]
Amid Unprecedented 2022 Growth, Rivergate Marketing Onboards Omnicon, First International Client
Rivergate Marketing announces onboarding of the company’s first international client, Omnicon (Colombia) for a full-service strategic digital marketing and public relations program. Arlington, MA – December 20, 2022 – Rivergate Marketing, LLC, a strategic marketing and communications partner to business-to-business companies in engineering and technology, today announced details of a new partnership with the company’s […]
Tell Me More about SEO!
On this episode of the Rivergate Marketing Podcast, Christine McQuilkin answers an attendee question from her presentation at the Control System Integrators Association’s 2022 Executive Conference… “Tell me more about SEO!” asked an eager attendee. Follow Christine’s step-by-step advice to use her top SEO tip and drive better traffic to your company’s website. Listen below! […]
Email Marketing: The What & Why
What Email Marketing is and How to Utilize it as an Effective Marketing Tool Did you know that more than four billion people worldwide use email? That number is only predicted to grow by 2025. Alongside the ever-evolving social media and digital world, email marketing is here to stay. A company that sends out monthly […]
The Benefits of Conducting Customer Interviews
Keeping a pulse on how clients perceive your company is invaluable to relationship management. Learning where you are excelling and discovering where there is room for improvement allows you to improve relationships.