Email Marketing: The What & Why

What Email Marketing is and How to Utilize it as an Effective Marketing Tool Did you know that more than four billion people worldwide use email? That number is only predicted to grow by 2025. Alongside the ever-evolving social media and digital world, email marketing is here to stay. A company that sends out monthly […]

Six Essential Digital Marketing Strategies for High-Tech Businesses

Digital marketing can help you strategically position and build your brand, create demand, generate leads, and cultivate relationships. Your prospects want to be educated, not convinced. Content marketing provides relevant, high-quality information to draw in customers and establish your expertise. This means continuously publishing valuable and keyword-rich content.  Creating content can be time consuming, but […]

4 Tips to Develop Public Relations (PR) Strategy

Public relations is strategically creating and managing a favorable public image by curating content and relationships.  Successful PR can be a critical component to achieving and maintaining corporate growth, and below we share our four top strategies for developing and distributing content that will delight and engage your audience. At Rivergate Marketing, we focus on […]