Top Economist Gives Marketing Advice to Control Systems Integrators
While at the CSIA Executive Conference last week, all attendees had the opportunity to attend a presentation by Alan Beaulieu, principal at ITR Economics, an economic consulting firm. He is considered one of the country’s most informed economists. Alan’s session has been fan favorite for CSIA members for many years. Being the first time I have […]
Fake it till you become it: Quote of the week
This quote came to me in a roundabout way today, but I knew immediately that I had to share it! While working out this morning I listened, as I usually do, to a podcast. I love listening to and learning from various podcasts while I exercise on genres ranging from nutrition, to inspirational and motivational, […]
Why Marketing Automation?
Did you know that it takes between seven and eight contacts before a customer is ready to buy? Most small businesses have stopped following up with a customer after two to three contacts. Stopping your follow-up process too soon is a huge waste of effort. Did you leave money on the table? Losing customers? More […]
Do You Need Customers to Get Press?
Customer insight is imperative to develop relevant and engaging content. Features and benefits have very limited value to attract today’s internet savvy customers. Potential customers want to be educated before they enter the buying process with a company. Does this mean the bottom line is that you need customers to be involved in talking to […]
Marketing and Public Relations Require a Holistic and Integrated Approach Company-wide
Quality content is a company’s key to successful marketing and public relations (PR). From a press perspective, companies without a clear message and unique point of view is only as good as the next. Marketing, PR, sales, product management and all departments in between must understand a cohesive and compelling message to assist in positioning […]
Social Media and the Super Bowl: Every Marketer’s Dream
*** Written by Scott J. Whalen – UMass Lowell Senior Management and Marketing Major, and intern at Rivergate Marketing. It’s no secret that every year the Super Bowl is one of the most viewed events on television in the world. It’s a gold mine for marketers, but at a price. Companies will pay millions of […]
Rivergate Marketing Unveils Itself as Premier Partner to Industrial Companies for B2B Marketing, Public Relations and Social Media
Recognized by global leaders in industrial automation, Rivergate Marketing is positioned to add new clients in 2015, offering services in content marketing, public relations, email marketing, social media and more Arlington, MA – November 17, 2014 – Rivergate Marketing, strategic marketing and communications partner to companies in engineering and technology, today announced its official expansion […]
Social Media – What is Your Social Strategy?
Did you know that 84 percent of B2B marketers use social media, and that social media has a 100 percent higher lead-to-close than outbound marketing? Most organizations have come to terms with the importance of social media and have the right teams in place to manage their channels. But when it comes to strategy for […]
Marketing and Graphic Design – Taking Chances are how Companies like Starbucks and Google became the Valuable, Memorable Brands they are Today
I love surrounding myself with bright, energetic and passionate people. Some of those individuals are young ‘A-players,’ rising to any and all challenges and opportunities that come their way. They know they want to make their mark by following their passion and their creative intelligence. I have been lucky enough to come across and work […]
Rivergate Marketing Publishes a Press Release for Patti Engineering on a Siemens Project
Publishing press releases on your company’s projects is one way of helping your company be found. Patti Engineering is a Siemens Solution Partner and has tremendous expertise in Siemens Automation technology. Last week we published a press release on Patti Engineering’s project at Oetiker, Inc., a leading manufacturer and distributor of quality clamping and connection […]