4 Reasons Your Business Needs Social Media

This blog was featured in our third episode of the Rivergate Marketing podcast. You can listen below! Using social media for your business is no longer optional. It allows you to appeal to current and potential customers and develop relationships in a way like never before and is crucial to your company’s success.  Initially, social […]

Welcome to the Rivergate Marketing Podcast​

Welcome to the Rivergate Marketing podcast

Welcome to the Rivergate Marketing Podcast We are pleased to announce the start of “The Rivergate Marketing Podcast.” Each episode will feature a Rivergate team member discussing marketing topics and strategies that they are individually passionate about.  The episodes, which are available now on Spotify, will also be featured on our blog with a transcription […]

Email Marketing: The What & Why

Email Marketing: The What & Why

Did you know that more than four billion people worldwide use email? That number is only predicted to grow by 2025. Alongside the ever-evolving social media and digital world, email marketing is here to stay. A company that sends out monthly newsletters, product updates, and marketing emails remains active in its customers’ minds. If you […]

[Top 6 Tips] How to Find Content When Engineers “Don’t Write”

Rivergate Marketing Engineers Don't Write

Rivergate Marketing’s Marketing and Communications Manager Meghan Pavasaris was featured in a CSIA webinar where she shared our top six tips for motivating engineers to create content pieces that will ultimately lead to better brand awareness and expertise exposure for your company. The webinar was hosted by CSIA’s Tony Veroeven and has since also been […]

Six Essential Digital Marketing Strategies for High-Tech Businesses

Rivergate Marketing 6 essential strategies

Digital marketing can help you strategically position and build your brand, create demand, generate leads, and cultivate relationships. Your prospects want to be educated, not convinced. Content marketing provides relevant, high-quality information to draw in customers and establish your expertise. This means continuously publishing valuable and keyword-rich content.  Creating content can be time consuming, but […]

4 Tips to Develop Public Relations (PR) Strategy

Rivergate-Marketing-developing-PR-strategy

Public relations is strategically creating and managing a favorable public image by curating content and relationships.  Successful PR can be a critical component to achieving and maintaining corporate growth, and below we share our four top strategies for developing and distributing content that will delight and engage your audience. At Rivergate Marketing, we focus on […]

Why Marketing Automation?

automating lifecycle marketing

Did you know that it takes between seven and eight contacts before a customer is ready to buy? Most small businesses have stopped following up with a customer after two to three contacts. Stopping your follow-up process too soon is a huge waste of effort. Did you leave money on the table? Losing customers? More […]

Building Trust: The Foundation for Successful Marketing

Rivergate Marketing - Building Trust

Marketing, when done correctly, is centered around building a trusted partnership with your customers – eliminating a vendor/customer relationship and agreeing on a “partnership” begets success. The level of transparency and the sheer volume of information shared on the internet every day means it’s easy for companies to do their homework before entering into an […]

Do You Need Customers to Get Press?

News PR

Customer insight is imperative to develop relevant and engaging content. Features and benefits have very limited value to attract today’s internet savvy customers. Potential customers want to be educated before they enter the buying process with a company. Does this mean the bottom line is that you need customers to be involved in talking to […]