Welcome to the Rivergate Marketing Podcast​

Welcome to the Rivergate Marketing podcast

Welcome to the Rivergate Marketing Podcast We are pleased to announce the start of “The Rivergate Marketing Podcast.” Each episode will feature a Rivergate team member discussing marketing topics and strategies that they are individually passionate about.  The episodes, which are available now on Spotify, will also be featured on our blog with a transcription […]

Email Marketing: The What & Why

Email Marketing: The What & Why

Did you know that more than four billion people worldwide use email? That number is only predicted to grow by 2025. Alongside the ever-evolving social media and digital world, email marketing is here to stay. A company that sends out monthly newsletters, product updates, and marketing emails remains active in its customers’ minds. If you […]

Rivergate Marketing to Share Expertise to System Integrators at CSIA Executive Conference in Denver

Rivergate Marketing’s President Georgia Whalen and Vice President of Account Services Christine McQuilkin will present digital marketing strategies at the Control System Integrators Association’s Executive Conference in Denver, Colorado on June 29, 2022. Arlington, MA – June 20, 2022 – Rivergate Marketing, a strategic marketing and communications partner to business-to-business companies in engineering and technology, […]

Content Marketing Supports Successful Business Growth

 Sales and marketing techniques have changed. Today’s prospects want to be educated with useful content, not convinced to purchase another particular service or product. Gone are the days of hard-sell tactics… customers are hungry for information, not the latest sales gimmick. Content marketing supports successful business growth by engaging potential customers with content that’s convenient […]

[Top 6 Tips] How to Find Content When Engineers “Don’t Write”

Rivergate Marketing Engineers Don't Write

Rivergate Marketing’s Marketing and Communications Manager Meghan Pavasaris was featured in a CSIA webinar where she shared our top six tips for motivating engineers to create content pieces that will ultimately lead to better brand awareness and expertise exposure for your company. The webinar was hosted by CSIA’s Tony Veroeven and has since also been […]

Six Essential Digital Marketing Strategies for High-Tech Businesses

Rivergate Marketing 6 essential strategies

Digital marketing can help you strategically position and build your brand, create demand, generate leads, and cultivate relationships. Your prospects want to be educated, not convinced. Content marketing provides relevant, high-quality information to draw in customers and establish your expertise. This means continuously publishing valuable and keyword-rich content.  Creating content can be time consuming, but […]

4 Tips to Develop Public Relations (PR) Strategy

Rivergate-Marketing-developing-PR-strategy

Public relations is strategically creating and managing a favorable public image by curating content and relationships.  Successful PR can be a critical component to achieving and maintaining corporate growth, and below we share our four top strategies for developing and distributing content that will delight and engage your audience. At Rivergate Marketing, we focus on […]

Marketing and Public Relations Require a Holistic and Integrated Approach Company-wide

Rivergate Marketing - Holistic and Integrated Approach

Quality content is a company’s key to successful marketing and public relations (PR). From a press perspective, companies without a clear message and unique point of view is only as good as the next. Marketing, PR, sales, product management and all departments in between must understand a cohesive and compelling message to assist in positioning […]