Lose weight, save money, quit smoking and… rethink your digital marketing?
This year, you just might want to put “rethink digital marketing” on your list of new year’s resolutions – the evidence is compelling that now is a great time. As more consumers transition to mobile devices and rely on digital media, digital marketing is becoming a crucial element for any business.
Four areas that you could start improving are:
Social media has a 100% higher lead-to-close rate than outbound marketing – and it’s not just for teens anymore. YouTube reaches more adults ages 18-34 than any cable network, and Twitter’s fastest-growing demographic is ages 55-64!
70% of consumers would rather learn about a company from a series of articles, than through advertisements; and companies that blog receive 97% more inbound links. It’s a win-win.
You’ve been sending out email for years. But is it as effective as it could be? 88% of people prefer HTML formatted email and now 66% of emails are opened on a mobile device.
SEO (Search Engine Optimization)
75% of users never scroll past the first page of search results and 60% of all organic clicks go to the first three results. SEO makes sure the search engines find your site so that your customers can find you.
In 2015, which of these areas will you spend time developing?