Where Engineering Firms Can Find Content
In the last 25 years, the advent of the internet has completely changed the marketing landscape for B2B as much as for B2C. At Rivergate Marketing, our specialty is helping our engineering firms understand what it takes to develop a dominant online presence. We know a powerful presence will earn you customers and provide access […]
What Is the Economic Climate in the next Few Years for Manufacturing-industry System Integrators?
An undeniable fan favorite and highlight for attendees of the Control System Integrators Association’s (CSIA) Executive Conference is the annual presentation given by economist Alan Beaulieu from ITR Economics. Alan gives attendees an overview of the current market conditions and has an uncanny track record of accurately predicting what to expect in the short-, medium-, […]
Don’t Leave Money on the Table – Control System Integrators Can Qualify for the R&D Tax Credit
If you are a control system integrator you may qualify for a significant R&D tax credit. Too good to be true? Maybe not! Assuming you don’t qualify could mean leaving BIG money on the table. How do we know? A control system integrator client of Rivergate Marketing recently informed our team that we should spread […]
Six Essential Digital Marketing Strategies for High-Tech Businesses
Digital marketing can help you strategically position and build your brand, create demand, generate leads, and cultivate relationships. Your prospects want to be educated, not convinced. Content marketing provides relevant, high-quality information to draw in customers and establish your expertise. This means continuously publishing valuable and keyword-rich content. Creating content can be time consuming, but […]
‘Twas the Night Before Rivergate Christmas
Full text: ‘Twas the Night Before Rivergate Christmas ‘Twas the night before Christmas, when all through the office Not a creature was writing, the party was too raucous The social posts had been Buffered for vacation with care, In hopes that website visitors soon would be there. The clients were nestled all snug […]
When did you last update your website?
If it wasn’t last month or more recently, we have a problem. Not regularly updating your website hurts your search engine optimization (SEO), and makes people wonder if you even exist anymore. If you’re purporting to be an innovative company and your site was last updated in 2006, you’re not sending that message. Who cares […]
Rivergate Marketing to Share Digital Marketing Strategy Tips for Control System Integrators at the 2017 CSIA Executive Conference
Rivergate Marketing will participate in the conference’s educational programming, sharing expertise and actionable tips on implementing a successful digital marketing and public relations strategy specific to control system integrator businesses. Arlington, MA – April 26, 2017 – Rivergate Marketing, strategic marketing and communications partner to companies in engineering and technology, today announced details of its […]
Rivergate Marketing to Share Marketing and Public Relations Strategy Tips for Control System Integrators at the 2016 CSIA Executive Conference
Georgia Whalen, founder of Rivergate Marketing, will serve as a panelist on the Digital Marketing in Action breakout session, sharing marketing and public relations experience and expertise specific to control system integrator businesses. Arlington, MA – April 19, 2016 – Rivergate Marketing, strategic marketing and communications partner to companies in engineering and technology, today announced […]
Know What You Are Doing: Quote of the Week
Elizabeth Gilbert posted this quote today and it struck me especially funny. I got a good chuckle out of it. Then I got to work, and the quote stayed with me. If no one knows what you are doing, you aren’t doing it wrong, but are you doing it right? As I was searching for […]
When You Go Through Trying Times – Quote of the Week
I’m a UConn grad. You might say our men’s basketball team had a pretty good weekend. (On mobile, go to https://espn.go.com/video/clip?id=14952647) It was somewhere around the 25th time I watched this clip that I noticed Jalen Adams right before he took this shot. For a fraction of a second, he is completely defeated. When you go […]