4 Reasons Your Business Needs Social Media

Using social media for your business is no longer optional. It allows you to appeal to current and potential customers and develop relationships in a way like never before and is crucial to your company’s success.  Initially, social networking was perceived to be a fad. Today, it is the primary source of news, personal interaction […]

Six Essential Digital Marketing Strategies for High-Tech Businesses

Rivergate Marketing 6 essential strategies

Digital marketing can help you strategically position and build your brand, create demand, generate leads, and cultivate relationships. Your prospects want to be educated, not convinced. Content marketing provides relevant, high-quality information to draw in customers and establish your expertise. This means continuously publishing valuable and keyword-rich content.  Creating content can be time consuming, but […]

Infographic: Rethink Your Digital Marketing

Rethink Your Digital marketing

Lose weight, save money, quit smoking and… rethink your digital marketing? This year, you just might want to put “rethink digital marketing” on your list of new year’s resolutions – the evidence is compelling that now is a great time.  As more consumers transition to mobile devices and rely on digital media, digital marketing is […]

Social Media – What is Your Social Strategy?

Social Media Strategy

Did you know that 84 percent of B2B marketers use social media, and that social media has a 100 percent higher lead-to-close than outbound marketing? Most organizations have come to terms with the importance of social media and have the right teams in place to manage their channels. But when it comes to strategy for […]