Six Essential Digital Marketing Strategies for High-Tech Businesses

Digital marketing can help you strategically position and build your brand, create demand, generate leads, and cultivate relationships. Your prospects want to be educated, not convinced. Content marketing provides relevant, high-quality information to draw in customers and establish your expertise. This means continuously publishing valuable and keyword-rich content.  Creating content can be time consuming, but […]

4 Tips to Develop Public Relations (PR) Strategy

Public relations is strategically creating and managing a favorable public image by curating content and relationships.  Successful PR can be a critical component to achieving and maintaining corporate growth, and below we share our four top strategies for developing and distributing content that will delight and engage your audience. At Rivergate Marketing, we focus on […]

Resources We’ve Loved and Learned From This Year – Podcasts

We’re thinking about the resources we’ve loved and learned from in 2015.  Some were new discoveries, others were old favorites. We’ll be back adding more resources as we countdown to 2016.  Early in the year, I had a very long commute.  (I’m looking at you, record-breaking Boston winter.)  It gave me an opportunity to dive […]

Marketing and Public Relations Require a Holistic and Integrated Approach Company-wide

Quality content is a company’s key to successful marketing and public relations (PR). From a press perspective, companies without a clear message and unique point of view is only as good as the next. Marketing, PR, sales, product management and all departments in between must understand a cohesive and compelling message to assist in positioning […]