The Benefits of Conducting Customer Interviews
Keeping a pulse on how clients perceive your company is invaluable to relationship management. Learning where you are excelling and discovering where there is room for improvement allows you to improve relationships.
Six Essential Digital Marketing Strategies for High-Tech Businesses
Digital marketing can help you strategically position and build your brand, create demand, generate leads, and cultivate relationships. Your prospects want to be educated, not convinced. Content marketing provides relevant, high-quality information to draw in customers and establish your expertise. This means continuously publishing valuable and keyword-rich content. Creating content can be time consuming, but […]
4 Tips to Develop Public Relations (PR) Strategy
Public relations is strategically creating and managing a favorable public image by curating content and relationships. Successful PR can be a critical component to achieving and maintaining corporate growth, and below we share our four top strategies for developing and distributing content that will delight and engage your audience. At Rivergate Marketing, we focus on […]
Marketing and Public Relations Require a Holistic and Integrated Approach Company-wide
Quality content is a company’s key to successful marketing and public relations (PR). From a press perspective, companies without a clear message and unique point of view is only as good as the next. Marketing, PR, sales, product management and all departments in between must understand a cohesive and compelling message to assist in positioning […]
Rivergate Marketing Unveils Itself as Premier Partner to Industrial Companies for B2B Marketing, Public Relations and Social Media
Recognized by global leaders in industrial automation, Rivergate Marketing is positioned to add new clients in 2015, offering services in content marketing, public relations, email marketing, social media and more Arlington, MA – November 17, 2014 – Rivergate Marketing, strategic marketing and communications partner to companies in engineering and technology, today announced its official expansion […]