4 Tips to Develop Public Relations (PR) Strategy

Public relations is strategically creating and managing a favorable public image by curating content and relationships.  Successful PR can be a critical component to achieving and maintaining corporate growth, and below we share our four top strategies for developing and distributing content that will delight and engage your audience. At Rivergate Marketing, we focus on […]

Rivergate Marketing to Share Marketing and Public Relations Strategy Tips for Control System Integrators at the 2016 CSIA Executive Conference

Georgia Whalen, founder of Rivergate Marketing, will serve as a panelist on the Digital Marketing in Action breakout session, sharing marketing and public relations experience and expertise specific to control system integrator businesses. Arlington, MA – April 19, 2016 – Rivergate Marketing, strategic marketing and communications partner to companies in engineering and technology, today announced […]

Five Ways to Humanize Your Company

When promoting your company, who you are is as important as what you do.  People choose to do business with people.  It’s why we like great customer service and it’s why automated phone systems drive us crazy. It can be a challenge to strike a balance between maintaining professionalism and sharing your company’s personality.  Here […]

Resources We’ve Loved and Learned From This Year – Podcasts

We’re thinking about the resources we’ve loved and learned from in 2015.  Some were new discoveries, others were old favorites. We’ll be back adding more resources as we countdown to 2016.  Early in the year, I had a very long commute.  (I’m looking at you, record-breaking Boston winter.)  It gave me an opportunity to dive […]

A Marketing Firm Can Make Your Company Shine

“Hire a marketing firm? Are you kidding?! I can’t add any more projects onto what we’re already doing!” – Lots of business owners.  Maybe even you. Relax.  A great marketing firm works with all the great things you’re already doing and helps all the right people know about it. Check out a few examples:   […]