Five Reasons You Need a Blog on Your Website
How Your Website Can Benefit From Having a Blog Adding a blog to your website might feel daunting or more like a “nice to have” versus a “necessity,” but here are five reasons why you need one, and how to accomplish it. Search Engine Optimization Through a Blog Three letters. S. E. O. Search engine […]
4 Reasons Your Business Needs Social Media
How Your Business Can Benefit from Utilizing Social Media This blog was featured in our third episode of the Rivergate Marketing podcast. You can listen below! Using social media for your business is no longer optional. It allows you to appeal to current and potential customers and develop relationships in a way like never before […]
Content Marketing Supports Successful Business Growth
How Content Marketing Can Drive Growth in a Business Sales and marketing techniques have changed. Today’s prospects want to be educated with useful content, not convinced to purchase another particular service or product. Gone are the days of hard-sell tactics… customers are hungry for information, not the latest sales gimmick. Content marketing supports successful business […]
Six Essential Digital Marketing Strategies for High-Tech Businesses
Digital marketing can help you strategically position and build your brand, create demand, generate leads, and cultivate relationships. Your prospects want to be educated, not convinced. Content marketing provides relevant, high-quality information to draw in customers and establish your expertise. This means continuously publishing valuable and keyword-rich content. Creating content can be time consuming, but […]
4 Tips to Develop Public Relations (PR) Strategy
Public relations is strategically creating and managing a favorable public image by curating content and relationships. Successful PR can be a critical component to achieving and maintaining corporate growth, and below we share our four top strategies for developing and distributing content that will delight and engage your audience. At Rivergate Marketing, we focus on […]
Social Media – What is Your Social Strategy?
Did you know that 84 percent of B2B marketers use social media, and that social media has a 100 percent higher lead-to-close than outbound marketing? Most organizations have come to terms with the importance of social media and have the right teams in place to manage their channels. But when it comes to strategy for […]