[Top 6 Tips] How to Find Content When Engineers “Don’t Write”
Rivergate Marketing’s Marketing and Communications Manager Meghan Pavasaris was featured in a CSIA webinar where she shared our top six tips for motivating engineers to create content pieces that will ultimately lead to better brand awareness and expertise exposure for your company. The webinar was hosted by CSIA’s Tony Veroeven and has since also been […]
Six Essential Digital Marketing Strategies for High-Tech Businesses
Digital marketing can help you strategically position and build your brand, create demand, generate leads, and cultivate relationships. Your prospects want to be educated, not convinced. Content marketing provides relevant, high-quality information to draw in customers and establish your expertise. This means continuously publishing valuable and keyword-rich content. Creating content can be time consuming, but […]
4 Tips to Develop Public Relations (PR) Strategy
Public relations is strategically creating and managing a favorable public image by curating content and relationships. Successful PR can be a critical component to achieving and maintaining corporate growth, and below we share our four top strategies for developing and distributing content that will delight and engage your audience. At Rivergate Marketing, we focus on […]
Building Trust: The Foundation for Successful Marketing
Marketing, when done correctly, is centered around building a trusted partnership with your customers – eliminating a vendor/customer relationship and agreeing on a “partnership” begets success. The level of transparency and the sheer volume of information shared on the internet every day means it’s easy for companies to do their homework before entering into an […]
Do You Need Customers to Get Press?
Customer insight is imperative to develop relevant and engaging content. Features and benefits have very limited value to attract today’s internet savvy customers. Potential customers want to be educated before they enter the buying process with a company. Does this mean the bottom line is that you need customers to be involved in talking to […]