Rivergate Marketing to Share Expertise to System Integrators at CSIA Executive Conference in Denver

Rivergate Marketing’s President Georgia Whalen and Vice President of Account Services Christine McQuilkin will present digital marketing strategies at the Control System Integrators Association’s Executive Conference in Denver, Colorado on June 29, 2022. Arlington, MA – June 20, 2022 – Rivergate Marketing, a strategic marketing and communications partner to business-to-business companies in engineering and technology, […]

Content Marketing Supports Successful Business Growth

 Sales and marketing techniques have changed. Today’s prospects want to be educated with useful content, not convinced to purchase another particular service or product. Gone are the days of hard-sell tactics… customers are hungry for information, not the latest sales gimmick. Content marketing supports successful business growth by engaging potential customers with content that’s convenient […]

Five Reasons You Need a Blog on Your Website

blog posts

Adding a blog to your website might feel daunting or more like a “nice to have” versus a “necessity,” but here are five reasons why you need one, and how to accomplish it. Search Engine Optimization Three letters. S. E. O. Search engine optimization is key to any company looking to increase their digital marketing […]

Four Tips for Perfecting Your Website’s Home Page

perfecting homepage

Does your website home page have a higher bounce rate than you would like?  Do you wonder what you can do to keep visitors engaged and browsing your company’s products or services? In this digital age with the overabundance of information just a few keystrokes away, our attention spans are shorter than ever. You only […]

Best Practices for Promoting Your Business on LinkedIn

In March 2021, Digital Marketing Manager Christine McQuilkin participated in the CSIA webinar “Expert Panel: This is How to Master LinkedIn and Get Results” hosted by Lisa Richter.  Christine shares tips on getting the most out of your company’s LinkedIn page. Praise for the webinar: “Great job hosting the CSIA Master Class on LinkedIn – […]

[Top 6 Tips] How to Find Content When Engineers “Don’t Write”

Rivergate Marketing Engineers Don't Write

Rivergate Marketing’s Marketing and Communications Manager Meghan Pavasaris was featured in a CSIA webinar where she shared our top six tips for motivating engineers to create content pieces that will ultimately lead to better brand awareness and expertise exposure for your company. The webinar was hosted by CSIA’s Tony Veroeven and has since also been […]

The Benefits of Conducting Customer Interviews

Customer Interviews blog image

Keeping a pulse on how clients perceive your company is invaluable to relationship management. Learning where you are excelling and discovering where there is room for improvement allows you to improve relationships.

Six Essential Digital Marketing Strategies for High-Tech Businesses

Rivergate Marketing 6 essential strategies

Digital marketing can help you strategically position and build your brand, create demand, generate leads, and cultivate relationships. Your prospects want to be educated, not convinced. Content marketing provides relevant, high-quality information to draw in customers and establish your expertise. This means continuously publishing valuable and keyword-rich content.  Creating content can be time consuming, but […]

4 Tips to Develop Public Relations (PR) Strategy

Rivergate-Marketing-developing-PR-strategy

Public relations is strategically creating and managing a favorable public image by curating content and relationships.  Successful PR can be a critical component to achieving and maintaining corporate growth, and below we share our four top strategies for developing and distributing content that will delight and engage your audience. At Rivergate Marketing, we focus on […]

Rivergate Marketing to Share Digital Marketing Strategy Tips for Control System Integrators at the 2017 CSIA Executive Conference

2017 CSIA Conference

Rivergate Marketing will participate in the conference’s educational programming, sharing expertise and actionable tips on implementing a successful digital marketing and public relations strategy specific to control system integrator businesses. Arlington, MA – April 26, 2017 – Rivergate Marketing, strategic marketing and communications partner to companies in engineering and technology, today announced details of its […]