“Instead of one-way interruption, web marketing is about delivering useful content at precisely the right moment when a buyer needs it.”
~ David Meerman Scott, Author, The New Rules of Marketing and PR
In the ever-evolving digital landscape, dynamic content remains at the heart of any potent marketing strategy, and gone are the days when a static brochure-like website sufficed. With the rise of multimedia, voice search, AI-driven personalization, and immersive experiences, content now needs to be much more than just text on a page.
However, the challenge remains for many companies, especially mid-sized ones: creating content that resonates. The technical intricacies of industries like technology and engineering often demand a unique touch, one that understands the jargon and can translate it for a broader audience.
At Rivergate Marketing, that’s precisely our niche. Take, for instance, our partnership with Patti Engineering, a leading control system integration company. Patti Engineering partners with many first-in-class industrial automation technology companies including Siemens Automation and Mitsubishi Electric, to name a few. We at Rivergate excel at translating their technical expertise into compelling narratives. Whether it’s PLC’s, HMI’s, SCADA, or the latest in automation trends, our team is adept at crafting content that speaks to both technical experts and decision-makers looking at the bigger picture.
Collaborating closely with our clients, we focus on producing dynamic, SEO-optimized content. It strikes the right balance – technical enough for specialists, while also delivering a lucid value proposition for those more concerned with ROI. In an age where consumers are empowered researchers, thanks to search engines and social media, it’s crucial to offer content that educates and engages. Research shows that a significant portion of potential customers have solidified their buying decisions based solely on online content, even before reaching out to sales.
So, when choosing a marketing ally, ensure they not only understand your business but also the pulse of today’s content landscape. Let’s build the future of content together!
Contact us to start working together.