Building Trust: The Foundation for Successful Marketing

In today’s digitized world, trust remains the cornerstone of effective marketing. With the advent of new technologies, shifting consumer behaviors, and the rise of social media influencers, the concept of trust has evolved, but its significance has not diminished. The contemporary marketplace is saturated with a plethora of choices, and consumers are more informed than […]

The Benefits of Conducting Customer Interviews

Keeping a pulse on how clients perceive your company is invaluable to relationship management. Learning where you are excelling and discovering where there is room for improvement allows you to improve relationships.

4 Tips to Develop Public Relations (PR) Strategy

Public relations is strategically creating and managing a favorable public image by curating content and relationships.  Successful PR can be a critical component to achieving and maintaining corporate growth, and below we share our four top strategies for developing and distributing content that will delight and engage your audience. At Rivergate Marketing, we focus on […]

Do You Need Customers to Get Press?

Customer insight is imperative to develop relevant and engaging content. Features and benefits have very limited value to attract today’s internet savvy customers. Potential customers want to be educated before they enter the buying process with a company. Does this mean the bottom line is that you need customers to be involved in talking to […]