Content Creation Strategy: Reduce, Reuse & Recycle
Tune in as content creation experts, and co-hosts, Lauren Maranda and Grace Clark spill industry “pro tips” and provide insight on how control system integrators can get the most mileage out of content they already have. Check out a summary of their conversation or listen to the full podcast episode below! How to Reduce, […]
Amid Industry and Company Growth, Rivergate Marketing Hires New Team Members and Appoints New Leadership Roles
Rivergate Marketing has promoted Christine McQuilkin and Lauren Maranda and hired Digital Marketing Specialist Grace Clark and Account Specialist Matthew Coghlin to support increased demand for the company’s highly-specialized digital marketing services for engineering, industrial automation, and control system integration companies. Arlington, Massachusetts – October 19, 2022 – Rivergate Marketing, strategic marketing, and communications partner […]
Five Reasons You Need a Blog on Your Website
Adding a blog to your website might feel daunting or more like a “nice to have” versus a “necessity,” but here are five reasons why you need one, and how to accomplish it. Search Engine Optimization Three letters. S. E. O. Search engine optimization is key to any company looking to increase their digital marketing […]
Strategy Retreat Moves Business Forward
At Rivergate Marketing, we ushered in the autumn season with an in-person strategy meeting in the beautiful coastal town of Gloucester, Massachusetts, at the Beauport Hotel. Between the long quarantine period and welcoming a new team member on board, it was really important for us to get together for some real-life face time! (After taking some […]
All Aboard! Getting Started with Rivergate Marketing
Did you know that 86% of people say they’d be more likely to stay loyal to a business that invests in onboarding content that welcomes and educates them after they’ve bought? (Wyzowl) For many companies, a signature on the dotted line is the final step. At Rivergate Marketing, signing on with us as a partner is […]
Meet Georgia Whalen & Rivergate Marketing: CSIA’s Talking Industrial Automation Podcast Episode 12 with Tony Veroeven
At Rivergate Marketing, when we start working with a new client, we complete an intensive onboarding process typically involving an in-person two-day kickoff meeting to cover pertinent business information to inform the marketing plan and strategy. But beyond the business issues at hand, we like to take a deep dive into the backstory – who […]
Is it Time to Freshen Up Your Visual Assets?
Rivergate Marketing is pleased to announce that we are now offering a wide variety of Graphic Design services to help your company tell its story; both to our clients and as a la carte options. With an in-house designer on the team, we can assist you with logo design, branded marketing collateral, and a host of other options.
The Benefits of Conducting Customer Interviews
Keeping a pulse on how clients perceive your company is invaluable to relationship management. Learning where you are excelling and discovering where there is room for improvement allows you to improve relationships.
Guide to Best Practices: Image File Extensions
As a graphic designer, something I have noticed over years of working with clients and fellow marketers is that many have not had experience in differentiating between image file types for their projects. It may not seem important at a glance, but it actually plays a major role in creating content for the brands you […]