When promoting your company, who you are is as important as what you do. People choose to do business with people. It’s why we like great customer service and it’s why automated phone systems drive us crazy.
It can be a challenge to strike a balance between maintaining professionalism and sharing your company’s personality. Here are a few quick ways to inject a little life into your online presence.
Feature employees
An easy way to add a human element is to feature your humans – your employees! Employee spotlights can be as long as a newsletter article or blog post or as short as a tweet. It can feature both the team member’s work and some of their hobbies.
Promote charity work
No need to brag about how much money you donated, focus on the work that the charity is doing. Offer to help advertise their events. Retweet their accomplishments. A blog about a day the company spent volunteering offers the chance to give a firsthand account of the work the charity does.
Write with personality
Let your readers know that there’s a person behind the words. Add a little humor or relate your topic to current events. Write in the first person and don’t be afraid to have an opinion.
Showcase relationships
A common misconception is that a company’s social media feed should be all about them. The best advice we’ve heard is to treat social media like a cocktail party. You wouldn’t make many friends at a cocktail party talking only about yourself. So talk about other companies as well. Did a company in your industry win an award? Congratulate them! Is another company making strides in innovation? Share it!
Share photos
Cliché as it is, a picture is worth a thousand words. Highlight your company culture by sharing photos from company events like holiday parties or tradeshows. Everyday photos from around the office give your followers a behind-the-scenes peek.
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